Market segmentation

market segmentsegmentationmarket segmentssegmentsegmentscustomer segmentationcustomer segmentdemographic exploitationmarketSegmenting
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.wikipedia
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Target market

target marketingtarget marketstargeting
The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).
The choice of a suitable target market is one of the final steps in the market segmentation process.

Consumer

consumersconsumer marketend consumer
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalised marketing, permission marketing, and mass customisation.

Retail

retailerretailingretail store
While business-to-consumer (B2C) sellers might segment the market into demographic segments, lifestyle segments, behavioural segments or any other meaningful segment.

Psychographics

psychographiccategory placespsychographic types
Psychographic segmentation, which is sometimes called psychometric or lifestyle segmentation, is measured by studying the activities, interests, and opinions (AIOs) of customers.
Psychographic profiles are used in market segmentation as well as in advertising.

Segmenting-targeting-positioning

Segmenting and positioningS-T-P process
Although a great deal of analysis needs to be undertaken, and many decisions need to be made, marketers tend to use the so-called S-T-P process, that is Segmentation→ Targeting → Positioning, as a broad framework for simplifying the process.

Market (economics)

marketmarketsmarket forces
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Businesses market their products/services to a specific segments of consumers.

Customer

customersclientclientele
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Total addressable market

The market for a given product or service known as the market potential or the total addressable market (TAM). Given that this is the market to be segmented, the market analyst should begin by identifying the size of the potential market.

Mass marketing

mass-marketmass marketmass-marketing
Depending on company philosophy, resources, product type or market characteristics, a business may develop an undifferentiated approach or differentiated approach.

Customer relationship management

CRMcustomer relationscustomer-relationship management
Customer data stored in online data management systems such as a CRM or DMP enables the analysis and segmentation of consumers across a diverse set of attributes.

K-means clustering

k-meansk''-means clusteringk-means algorithm
It has been successfully used in market segmentation, computer vision, and astronomy among many other domains.

Growth planning

growth plan
This analysis of customer lifecycles is usually included in the growth plan of a business to determine which tactics to implement to retain or let go of customers.

VALS

Values, Attitudes and Lifestyles
VALS ("Values and Lifestyles") is a proprietary research methodology used for psychographic market segmentation.

Demographic profile

age groupdemographicspread of age groups
In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles.

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
Business-to-business (B2B) sellers might segment the market into different types of businesses or countries.

Business

for-profitenterprisefirm
Business-to-business (B2B) sellers might segment the market into different types of businesses or countries.

Country

countriesnationalConstituent Country
Business-to-business (B2B) sellers might segment the market into different types of businesses or countries.

Positioning (marketing)

positioningmarket positionproduct positioning
Many marketers use the S-T-P approach; Segmentation → Targeting → Positioning to provide the framework for marketing planning objectives.

Richard S. Tedlow

Tedlow, Richard S.Richard Tedlow
The business historian, Richard S. Tedlow, identifies four stages in the evolution of market segmentation:

Tin toy

tin toystin lithoClockwork Robot
From the 1880s, German toy manufacturers were producing models of tin toys for specific geographic markets; London omnibuses and ambulances destined for the British market; French postal delivery vans for Continental Europe and American locomotives intended for sale in America.