Marketing mix

Seven Ps4 P4P4Psfour Pfour Ps4 Ps marketing mixmarket mixmarketing and distributionmarketing-mix
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps").wikipedia
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E. Jerome McCarthy

“4 Ps”
The original marketing mix, or 4 Ps, as originally proposed by marketer and academic E. Jerome McCarthy, provides a framework for marketing decision-making.
He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

Pricing

price comparisonPriceprice determination
Price concerns about the pricing policies or pricing models from a company.
Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place.

Promotion (marketing)

promotionpromotionalpromotions
Promotion refers to select the target markets, locate and integrate various communications tools in the marketing mix.
It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Market analysis

market opportunitymarket potentialanalysis
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Co-marketing

The 7Cs Compass Model is a framework of co-marketing (commensal marketing or Symbiotic marketing).

Marketing communications

Integrated marketing communicationsmarketing communicationintegrated marketing
MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

Advertising campaign

ad campaigncampaignadvertising campaigns
The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix.

Advertising

advertisementadvertisementscommercial
The marketing mix was proposed by professor E. Jerome McCarthy in the 1960s.

Marketing

marketermarketedmarketing campaign
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

Target market

target marketingtarget marketstargeting
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

Computational complexity theory

computational complexitycomplexity theorycomplexity
Given the valuation of customers towards potential product attributes (in any category, e.g. product, promotion, etc.) and the attributes of the products sold by other companies, the problem of selecting the attributes of a product to maximize the number of customers preferring it is a computationally intractable problem.

American Marketing Association

AMAAmerican Marketing Association (AMA)American Marketing Association’s (AMA)
For instance, he is known to have used the term 'marketing mix' in his presidential address given to the American Marketing Association in 1953.

Consumer behaviour

consumer behaviorConsumer psychologycustomer behavior
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Market research

researchmarketmarket survey
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Market segmentation

market segmentsegmentationmarket segments
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Project planning

planningCertificate in Project Planning and Managementplanned
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

Product (business)

productproductsmerchandise
Thanks to the interaction and connection of the Internet, Product has been redefined as 'virtual product' in the digital marketing aspect, which is regarded as the combination of tangibility and intangibility.

Franchising

Sales promotion

special offerpromotionsPromotional

People

peoplesfolkpopular
People are essential in the marketing of any product or service.