Mission statement

missionstated missionStatement of purposemandatemission, vision, or purpose statementmission-basedmissionspersonal statementpersonal statementspurpose
A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.wikipedia
355 Related Articles

Vision statement

visioncalling statementjoint statement
It is important that a mission statement is not confused with a vision statement.

Strategic planning

strategic planstrategic plansbusiness objectives
These values may be captured in an organization's vision and mission statements.

Market (economics)

marketmarketsmarket forces
A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

Chris Bart

According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components:

McMaster University

McMasterCanadian Literary InstituteMcMasters University
According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components:

Stakeholder (corporate)

stakeholdersstakeholderstake
People who are interested in the progression of the business, such as stakeholders, will want to know that the business is making the right choices and progressing more towards achieving their goals, which will help to remove any doubt the stakeholders may have in the business.

Job satisfaction

employee satisfactionsatisfactionJob Characteristics Model
This can help with factors such as employee satisfaction and productivity.

Morale

esprit de corpsdemoralizeesprit-de-corps
An unrealistic mission statement can also affect the performance and morale of the employees within the workplace.

Employment

employeeemployeremployees
This is because an unrealistic mission statement would reduce the likelihood of employees being able to meet this standard which could demotivate employees in the long term.

Decision-making

decision makingdecisionsdecision
The wasted time could have been spent on much more important tasks within the organisation such as decision-making for the business.

Business

for-profitenterprisefirm
The wasted time could have been spent on much more important tasks within the organisation such as decision-making for the business.

Richard Branson

Sir Richard BransonBransonHolly Branson
Richard Branson has commented on ways of crafting a good mission statement; he explains the importance of having a mission statement that is clear and straight to the point and does not contain unnecessary baffling.

Yahoo!

YahooYahoo! TVYahoo.com
He went on to analyse a mission statement, using Yahoo's mission statement at the time (2013) as an example.

Sri Lanka Air Force

Sri Lankan Air ForceRoyal Ceylon Air ForceSLAF
The mission statement of the Sri Lanka Air Force is "''To achieve professional excellence in rapid mobility and precision engagement by developing core capabilities based on technological superiority, to ensure operational readiness and success in exploiting the competent human resources and equipment of the Sri Lanka Air Force''"

European Club Association

ECAEuropean clubs
The ECA's mission statement is "to create a new, more democratic governance model that truly reflects the key role of the clubs".

Simon Wiesenthal Center

Simon Wiesenthal CentreWiesenthal CenterThe Simon Wiesenthal Center
According to its mission statement, it is "a global human rights organization researching the Holocaust and hate in a historic and contemporary context. The Center confronts anti-Semitism, hate and terrorism, promotes human rights and dignity, stands with Israel, defends the safety of Jews worldwide, and teaches the lessons of the Holocaust for future generations."

Olympic Federation of Ireland

Olympic Council of IrelandIrish Olympic CouncilIreland
Its mission statement is "To manage and enhance the performance of Team Ireland at Olympic Games whilst developing the Olympic Movement in Ireland."

C1 World Dialogue

C-1 Religious Leader Commission
C1 World Dialogue is an initiative, whose stated mission is to “support and promote, propagate and preserve, peace harmony and friendship between the Western and Islamic Worlds”.

Jewish Voice for Peace

Jewish Voice for Peace Rabbinical Council
In its mission statement, it describes itself as "a diverse and democratic community of activists inspired by Jewish tradition to work together for peace, social justice, and human rights [to] support the aspirations of Israelis and Palestinians for security and self-determination" and says it "seeks an end to the Israeli occupation of the West Bank, the Gaza Strip, and East Jerusalem".

NGO Monitor

MonitorNgo-Monitor
NGO Monitor says in its mission statement that it was founded "to promote accountability, and advance a vigorous discussion on the reports and activities of humanitarian NGOs in the framework of the Arab–Israeli conflict."

Design management

Innovation in designmethodology
The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design.

American Theatre Wing

American Theatre Wing.orgAmerican Theater WingStage Women's War Relief
The American Theatre Wing (the Wing for short) is a New York City–based organization "dedicated to supporting excellence and education in theatre", according to its mission statement.