Mobile marketing

SMS marketingpush notificationmobileMobile interactionSMS ad campaignsSMS mobile marketingtext messages
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.wikipedia
127 Related Articles

SMS

Short Message Servicetext messagetext messages
Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
SMS is also employed in mobile marketing, a type of direct marketing.

Multimedia Messaging Service

MMSmultimedia messagingvideo messaging
This mobile content is delivered via MMS (Multimedia Message Service).

Mobile app development

Mobile application developmentmobile developmentMobile Applications
With the fast progress and growth of the smartphone market, high-quality Mobile app development is essential to obtain a strong position in a mobile app store.

Online advertising

online marketingadvertisingInternet advertising
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

Smartphone

smartphonessmart phonesmart phones
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone, smartphone or feature phone and accessed without a Wi-Fi or mobile data connection.

Feature phone

feature phonesfeaturephonecell phones
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone, smartphone or feature phone and accessed without a Wi-Fi or mobile data connection.

Tablet computer

tabletstabletTablet PC
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

Andreas Kaplan

KaplanKaplan Andreas
In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Interactive Advertising Bureau

IABInteractive Advertising Bureau (IAB)IAB Europe
The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association (MMA), as well, have established guidelines and are evangelizing the use of the mobile channel for marketers.

Mobile phone

cell phonemobile phonesmobile
This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone, smartphone or feature phone and accessed without a Wi-Fi or mobile data connection.

Wi-Fi

WiFiwireless internetwireless
This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone, smartphone or feature phone and accessed without a Wi-Fi or mobile data connection.

World population

human populationglobal populationworld's population
This is important to note since there are over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the world population.

Inbound marketing

inboundcontent marketinginbound process
SMS marketing has both inbound and outbound marketing strategies.

Virtual number

virtual telephone numbervirtual phone numberVirtual Phone Numbers
For commercial purposes, virtual numbers, short codes, and custom names are most commonly used and can be leased through bulk SMS providers.

Short code

Common Short Codeshortcodefive-digit and six-digit numbers, shorter than a telephone number
For commercial purposes, virtual numbers, short codes, and custom names are most commonly used and can be leased through bulk SMS providers.

Long number

long numberslong code
To avoid sharing numbers with other senders, and for brand recognition and number consistency, leasing a dedicated virtual number, which are also known as a long code or long number (international number format, e.g. +44 7624 805000 or US number format, e.g. 757 772 8555), is a viable option.

Vanity number

Vanity Numbers
Senders may also get creative and choose a vanity number.

Island Records

IslandMango RecordsUniversal Island
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.

Labatt Brewing Company

LabattLabatt BreweriesLabatt Blue
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.

Alphanumeric

alphanumericsAlphamericalphanumeric characters
A custom sender ID, also known as an alphanumeric sender ID, enables users to set a business name as the sender ID for one way organisation-to-consumer messages.

ASCII

US-ASCIIAmerican Standard Code for Information InterchangeASCII code
This is only supported in certain countries and are up to 11 characters long, and support uppercase and lowercase ASCII letters and digits 0-9.

Concatenated SMS

concatenatedconcatenationlong messages
Long messages that exceed this limit are concatenated.

UTF-8

65001Unicode (UTF-8)AL32UTF8
Non-Latin based languages, like Chinese, and also emojis use a different encoding process called Unicode or Unicode Transformation Format (UTF-8).

CTIA (organization)

CTIACTIA – The Wireless AssociationCTIA - The Wireless Association
These guidelines are established in the CTIA Playbook and the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.