Mobile marketing

push notificationmarketingmobileSMS ad campaignsSMS mobile marketingtext messages
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.wikipedia
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SMS

short message servicetext messagetext messages
Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
SMS is also employed in mobile marketing, a type of direct marketing.

Multimedia Messaging Service

MMSmultimedia messagingpicture messaging
This mobile content is delivered via MMS (Multimedia Message Service).
Mobile marketing

Mobile app development

mobile application developmentmobile developmentmobile applications
With the fast progress and growth of the smartphone market, high-quality Mobile app development is essential to obtain a strong position in a mobile app store.
Mobile marketing

Smartphone

smartphonessmart phonesmart phones
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Tablet computer

tabletstablettablet PC
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Andreas Kaplan

Kaplan
In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Interactive Advertising Bureau

IABInteractive Advertising Bureau (IAB)IAB Europe
The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association (MMA), as well, have established guidelines and are evangelizing the use of the mobile channel for marketers.

Mobile phone

cell phonemobilemobile phones
This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone and accessed without a Wi-Fi or mobile data connection.

Wi-Fi

WiFiwireless internetwireless
This is thanks impart to SMS messages being hardware agnostic—they can be delivered to practically any mobile phone and accessed without a Wi-Fi or mobile data connection.

World population

human populationworld's populationglobal population
This is important to note since there are over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the world population.

Virtual number

virtual telephone numbervirtual phone numberVirtual Phone Numbers
A sender ID is the name or number that identifies who the sender is. For commercial purposes, virtual numbers, short codes, and custom names are most commonly used and can be leased through bulk SMS providers.

Short code

Common Short Codeshortcodefive-digit and six-digit numbers, shorter than a telephone number
A sender ID is the name or number that identifies who the sender is. For commercial purposes, virtual numbers, short codes, and custom names are most commonly used and can be leased through bulk SMS providers.

Long number

long numberslong code
To avoid sharing numbers with other senders, and for brand recognition and number consistency, leasing a dedicated virtual number, which are also known as a long code or long number (international number format, e.g. +44 7624 805000 or US number format, e.g. 757 772 8555), is a viable option.

Vanity number

Vanity Numbers
Senders may also get creative and choose a vanity number.

Inbound marketing

content marketinginboundinbound process
Dedicated virtual numbers also enable features like SMS keywords from their bulk SMS providers that help senders create comprehensive inbound marketing and automated campaigns.

Island Records

IslandMangoUniversal Island
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.

Labatt Brewing Company

LabattLabatt's BlueJohn Labatt Ltd.
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.

Alphanumeric

Alphamericalphanumeric charactersalphanumerics
A custom sender ID, also known as an alphanumeric sender ID, enables users to set a business name as the sender ID for one way organisation-to-consumer messages.

ASCII

7-bit ASCIIAmerican Standard Code for Information InterchangeASCII printable characters
This is only supported in certain countries and are up to 11 characters long, and support uppercase and lowercase ASCII letters and digits 0-9.

Concatenated SMS

concatenatedlong messagesLong SMS
Long messages that exceed this limit are concatenated.

UTF-8

65001Unicode (UTF-8)code page 65001
Non-Latin based languages, like Chinese, and also emojis use a different encoding process called Unicode or Unicode Transformation Format (UTF-8).

CTIA (organization)

CTIACTIA WirelessCellular Telecommunications & Internet Association (CTIA)
These guidelines are established in the CTIA Playbook and the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

Canada

🇨🇦CanadianCAN
In Canada, opt in will be mandatory once the Fighting Internet and Wireless Spam Act comes in force in mid-2012.

Fighting Internet and Wireless Spam Act

In Canada, opt in will be mandatory once the Fighting Internet and Wireless Spam Act comes in force in mid-2012.

Short Message service center

SMSCshort message service centreMessage Centres
At the most simple level, SMS infrastructure is made up of special servers that talk to each other, using a software called Short Message Service Centre (SMSC) that use a special protocol called Short Message Peer to Peer (SMPP).