FAME Recording Studios in Muscle Shoals (photograph by Carol M. Highsmith)
Sun Studio, 706 Union Avenue, Memphis
78 demo record from Sam Phillips studio in Memphis

In the 1940s, Phillips worked as a DJ and radio engineer for station WLAY (AM), in Muscle Shoals, Alabama.

- Sam Phillips

Sam Phillips, founder of Sun Records, was born in and lived in the area.

- Muscle Shoals, Alabama

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WLAY (AM)

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WLAY is a radio station serving the Florence/Muscle Shoals, Alabama, market and was heard at 1450 AM and on a translator at 104.7 on the FM band; it is licensed to the city of Muscle Shoals, Alabama.

Sam Phillips, future founder of Sun Records, worked as a disc jockey at the radio station in his formative years and frequently cited the station's "open playlist" as the inspiration for what would become Sun Records in Memphis, Tennessee, blending both country and blues music to form Rock and Roll.

Florence, Alabama

City in, and the county seat of, Lauderdale County, Alabama, United States, in the state's northwestern corner.

City in, and the county seat of, Lauderdale County, Alabama, United States, in the state's northwestern corner.

Adolph Metzner drawing of the "female college" in Florence
Harrison Plaza, University of North Alabama
Aerial view of Florence
O'Neal Bridge over the Tennessee River

Florence is the largest and principal city of the Florence-Muscle Shoals Metropolitan Statistical Area commonly known as "The Shoals" (which also includes the cities of Muscle Shoals, Sheffield, and Tuscumbia in Colbert County).

Sam Phillips, record producer, discovered Elvis Presley