The Chambers Brothers in 1970
Norman Whitfield's The Temptations

The Undisputed Truth was an American Motown recording act, assembled by record producer Norman Whitfield as a means for being able to experiment with his psychedelic soul production techniques.

- The Undisputed Truth

He has been credited as one of the creators of the Motown Sound and of the late-1960s subgenre of psychedelic soul.

- Norman Whitfield

Also important were the Temptations and their producer Norman Whitfield, who moved from a relatively light vocal group into more hard-edged and topical material like "Cloud Nine" (1968), "Runaway Child, Running Wild" (1969), and "Psychedelic Shack" (1969).

- Psychedelic soul

Acts that broke through with psychedelic soul included the Chambers Brothers with "Time Has Come Today" (1966, but charting in 1968), the 5th Dimension with a cover of Laura Nyro's "Stoned Soul Picnic" (1968), Edwin Starr's "War" (1970) and the Undisputed Truth's "Smiling Faces Sometimes" (1971).

- Psychedelic soul

The psychedelic soul records Whitfield produced for The Temptations and other artists such as Edwin Starr and The Undisputed Truth experimented with and updated the Motown sound for the late-1960s.

- Norman Whitfield
The Chambers Brothers in 1970

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The "Classic 5" lineup of the Temptations in 1967. Clockwise from top: David Ruffin, Melvin Franklin, Otis Williams, Eddie Kendricks, and Paul Williams.

The Temptations

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American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s.

American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s.

The "Classic 5" lineup of the Temptations in 1967. Clockwise from top: David Ruffin, Melvin Franklin, Otis Williams, Eddie Kendricks, and Paul Williams.
A promotional image of the original early 1960s Temptations lineup. Clockwise from top right: Otis Williams, Paul Williams, Melvin Franklin, Eddie Kendricks, and Elbridge "Al" Bryant.
The Temptations perform on The Ed Sullivan Show in September 1969. Left to right: Otis Williams, Melvin Franklin, Eddie Kendricks, Paul Williams, and Dennis Edwards.
The Temptations on stage at London's Royal Albert Hall, November 2005. Pictured L-R: Joe Herndon, Otis Williams, G.C. Cameron, Terry Weeks, and Ron Tyson.

The group's work with producer Norman Whitfield, beginning with the Top 10 hit single "Cloud Nine" in October 1968, pioneered psychedelic soul, and was significant in the evolution of R&B and soul music.

The blending of the Motown sound and psychedelic rock sound resulted in a new subgenre of music called psychedelic soul, also evident in the work of Diana Ross and the Supremes ("Reflections", "Love Child"), Marvin Gaye's version of "I Heard It Through the Grapevine", and music of the 5th Dimension, the Undisputed Truth, and the Friends of Distinction.