Out-of-home advertising

outdoor advertisingout-of-homeoutdoorOut of HomeDigital Out of Home (DOOH)out-of-home advertisementsOut-of-home mediaadvertisedigital out-of-homeout of home advertising
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.wikipedia
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Advertising

advertisementadvertisementscommercial
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

Billboard

billboardsbillboard advertisinghoardings
Billboard advertising is a traditional OOH advertising format.
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads.

Digital signage

Content / Screen mediadigitalDigital advertising
It is also referred to as digital signage. DOOH also includes stand-alone screens, screens on buildings, digital signage with kiosks, and interactive media found in public places.
They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.

Mobile billboard

Driven mediamobile billboards
Mobile billboard – Mobile billboards offer a great degree of flexibility to advertisers.
Mobile billboards are a form of out-of-home advertising (OOH); According to CASHurDRIVE Mobile Hoarding, LED mobile billboards, Road signs, and human signs advertising fall into this same category.

Aerial advertising

banner towingflypasttowed a banner
Aerial advertising – Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other air-born inflatables overhead of beaches, events and gridlock traffic.

Bus advertising

advertisingAdvert busadvertisement
Bus advertising – Firmly establish brand awareness and generate quick recall with high-profile exposure near point of purchase locations.

United States

AmericanU.S.USA
The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories.

Digital billboard

digital billboardselectronic billboard
But there was a significant growth in digital OOH (digital billboards and place-based networks) in recent years as it was easy and less costly; for example, about 4,900 digital billboard displays have been installed in China and the United States.

China

People's Republic of ChinaChineseCHN
But there was a significant growth in digital OOH (digital billboards and place-based networks) in recent years as it was easy and less costly; for example, about 4,900 digital billboard displays have been installed in China and the United States.

Jumbotron

TitanTronvideo boardSony Jumbotron
PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons.

Nielsen Corporation

ACNielsenAC NielsenNielsen
With digital TVs in gas stations, nearly 52 million customers are getting snippets of weather, sports highlights, celebrity gossip and commercials with their gas each month, according to Nielsen.

Median income

median household incomemedian family incomeAverage Income
All are drivers and 76 percent are adults from age 18-49 with a median age of 40 and median household income over $70,000.

Digital video recorder

DVRpersonal video recorderPVR
The reason that this category is growing so rapidly is because busy people are typically busy at home and with the introduction and acceptance of digital video recorders (DVRs), it has diluted the frequency with which traditional television commercials are viewed.

Kiosk

kiosksinformation kiosksnack bar
DOOH also includes stand-alone screens, screens on buildings, digital signage with kiosks, and interactive media found in public places.

Point of sale

point-of-salePOScheckout
The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in point of purchase (POP) displays.

PJ SOLOMON

Peter J. Solomon CompanyPJSC
according to Mark Boidman, managing director at PJSC.

Banner

bannersheraldic bannerRoyal Banner
Aerial advertising – Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other air-born inflatables overhead of beaches, events and gridlock traffic.

Billboard bicycle

Billboard bicycle is a new type of mobile advertising in which a bike tows a billboard with an advertising message.

Inflatable movie screen

inflatable screeninflatable screensoutdoor movie nights
This product can also be used for outdoor movie nights.

Poster

postersposter artposter artist
Poster – Target local audiences with these billboards, which are highly visible to vehicular traffic and are ideal for the introduction of new products/services.

State Scenic Highway System (California)

State Scenic Highway SystemState Scenic HighwayCalifornia Scenic Highway
For a highway to then be declared scenic by Caltrans, the local government with jurisdiction over abutting land must adopt a "scenic corridor protection program" that limits development, outdoor advertising, and earthmoving, and Caltrans must agree that it meets the criteria.

The Trillion Dollar Campaign

The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper The Zimbabwean in South Africa.