Outline of marketing

List of marketing topicsMarketingBranches of Marketing: Detailed TopicsList of basic marketing topicsoutline
The following outline is provided as an overview of and topical guide to marketing:wikipedia
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Cause marketing

Cause-related marketingCause Related MarketingCause related
The object of exchange can include: Goods; services or experiences; concepts or ideas; causes and may even involve celebrity marketing

Index of international trade topics

List of international trade topicsIndex of international trade articles

Outline (list)

outlineoutlinesoutlining
The following outline is provided as an overview of and topical guide to marketing:

Advertising

advertisementadvertisementscommercial
These processes include, but are not limited to, advertising, promotion, distribution, and product management.

Promotion (marketing)

promotionpromotionalpromotions
These processes include, but are not limited to, advertising, promotion, distribution, and product management.

Product management

ProductProduct portfolio managementproduct portfolio
These processes include, but are not limited to, advertising, promotion, distribution, and product management.

Company

companiesenterpriseenterprises
Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organisations (known as business to business marketing or B2B), to government; to not-for-profit organisations (Not-for-profit organization (NFP)) or some combination of any of these.

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organisations (known as business to business marketing or B2B), to government; to not-for-profit organisations (Not-for-profit organization (NFP)) or some combination of any of these.

Business-to-government

B2GBusiness-to-government marketingto government
Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organisations (known as business to business marketing or B2B), to government; to not-for-profit organisations (Not-for-profit organization (NFP)) or some combination of any of these.

Nonprofit organization

non-profitnon-profit organizationnonprofit
Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organisations (known as business to business marketing or B2B), to government; to not-for-profit organisations (Not-for-profit organization (NFP)) or some combination of any of these.

Influencer marketing

influencerinfluencerssocial media influencers
In addition, marketers may need to consider the roles of influencers such as Opinion leaders who increasingly use means such as social media to develop customer to customer networks of influence.

Opinion leadership

opinion leaderopinion leaderskey opinion leader
In addition, marketers may need to consider the roles of influencers such as Opinion leaders who increasingly use means such as social media to develop customer to customer networks of influence.

Social media

socialsocial media platformsocial media campaign
In addition, marketers may need to consider the roles of influencers such as Opinion leaders who increasingly use means such as social media to develop customer to customer networks of influence.

Customer to customer

consumer-to-consumerC2Cconsumer to consumer
In addition, marketers may need to consider the roles of influencers such as Opinion leaders who increasingly use means such as social media to develop customer to customer networks of influence.

Financial transaction

transactiontransactionsfinancial transactions
Sales activities involve many different types of customer relationships - from simple transactional exchange through to long-term, enduring customer relationships.