Preference

preferencespenchantpreferentialpreferpreferreddesireindifferentordinal preferencestastes
A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives.wikipedia
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Decision-making

decision makingdecisionsdecision
In psychology, preferences refer to an individual's attitude towards a set of objects, typically reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006).
Decision-making is the process of identifying and choosing alternatives based on the values, preferences and beliefs of the decision-maker.

Choice

choiceschooseelective
Preference can be notably modified by decision-making processes, such as choices (Brehm, 1956; Sharot, De Martino, & Dolan, 2009), even unconsciously (see Coppin, Delplanque, Cayeux, Porcherot, & Sander, 2010). In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).
For example, a traveler might choose a route for a journey based on the preference of arriving at a given destination as soon as possible.

Pairwise comparison

pairwise comparisonsmatched-pair analysisPaired Comparisons
Pairwise comparison generally is any process of comparing entities in pairs to judge which of each entity is preferred, or has a greater amount of some quantitative property, or whether or not the two entities are identical.

Preference-based planning

preference-based
In artificial intelligence, preference-based planning is a form of automated planning and scheduling which focuses on producing plans that additionally satisfy as many user-specified preferences as possible.

Psychology

psychologicalpsychologistpsychologists
In psychology, preferences refer to an individual's attitude towards a set of objects, typically reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006). A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives.

Economics

economiceconomisteconomic theory
A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives. In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).

Philosophy

philosophicalphilosopherhistory of philosophy
A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives.

Insolvency

insolventcorporate insolvencyinsolvency law
Preference can also be used in insolvency terms.

Social science

social sciencessocial scientistsocial
In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).

Happiness

happyenjoymentJolly
In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).

Gratification

delayed gratificationdelightPleased
In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).

Utility

utility functionutility theoryutilities
In economics and other social sciences, preference refers to the set of assumptions related to ordering some alternatives, based on the degree of happiness, satisfaction, gratification, enjoyment, or utility they provide, a process which results in an optimal "choice" (whether real or imagined).

Expected utility hypothesis

expected utilityexpected utility theoryvon Neumann-Morgenstern utility function
The so-called Expected Utility Theory (EUT), which was introduced by John von Neumann and Oskar Morgenstern in 1944, explains that so long as an agent's preferences over risky options follow a set of axioms, then he is maximizing the expected value of a utility function.

John von Neumann

von NeumannJ. von NeumannNeumann, John von
The so-called Expected Utility Theory (EUT), which was introduced by John von Neumann and Oskar Morgenstern in 1944, explains that so long as an agent's preferences over risky options follow a set of axioms, then he is maximizing the expected value of a utility function.

Oskar Morgenstern

MorgensternMorgenstern, OskarO. Morgenstern
The so-called Expected Utility Theory (EUT), which was introduced by John von Neumann and Oskar Morgenstern in 1944, explains that so long as an agent's preferences over risky options follow a set of axioms, then he is maximizing the expected value of a utility function.

Axiom

axiomspostulateaxiomatic
The so-called Expected Utility Theory (EUT), which was introduced by John von Neumann and Oskar Morgenstern in 1944, explains that so long as an agent's preferences over risky options follow a set of axioms, then he is maximizing the expected value of a utility function.

Genetics

geneticgeneticistgenetically
"Preference" may also refer to non-choices, such as genetic and biological explanations for one's preference.

Biology

biologicalBiological Sciencesbiologist
"Preference" may also refer to non-choices, such as genetic and biological explanations for one's preference.

Sexual orientation

sexualitysexual preferenceorientation
Sexual orientation, for example, is no longer considered a sexual preference by most individuals, but is debatable based on philosophical and/or scientific ideas.

Insolvency Act 1986

IA 1986company voluntary arrangementsInsolvency Act
Also, under the English Insolvency Act 1986, if a creditor was proven to have forced the company to pay, the resulting payment would not be considered a preference since it would not constitute unfairness.

Personality style

Personality style has been defined as "an individual's relatively consistent inclinations and preferences across contexts."

Affective forecasting

Affect forecastsaffective forecastsforecast
As a process that influences preferences, decisions, and behavior, affective forecasting is studied by both psychologists and economists, with broad applications.

Dynamic inconsistency

time inconsistencyTime consistencytime-inconsistent
In economics, dynamic inconsistency or time inconsistency is a situation in which a decision-maker's preferences change over time in such a way that a preference can become inconsistent at another point in time.