Priming (media)

priming
The priming theory states that media images stimulate related thoughts in the minds of audience members.wikipedia
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Agenda-setting theory

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Priming is often discussed in tandem with agenda-setting theory.

Framing (social sciences)

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McCombs and other agenda-setting scholars generally agree that framing should be incorporated, along with priming, under the umbrella of agenda setting as a complex model of media effects linking media production, content, and audience effects.

Influence of mass media

Media influencemedia theorymedia effects
Representative theories: Elaboration likelihood model, Social cognitive theory of mass communication, Framing theory, Priming theory, etc.

Multimedia

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The priming theory states that media images stimulate related thoughts in the minds of audience members.

Association (psychology)

associationassociationsassociative
The priming theory states that media images stimulate related thoughts in the minds of audience members.

Cognitive psychology

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Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.

Social learning theory

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The general aggression model (GAM) integrates the priming theory with the social learning theory to describe how previously learned violent behavior may be triggered by thoughts, emotions, or physiological states provoked by media exposure.

Political journalism

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Political media priming is "the process in which the media attend to some issues and not others and thereby alter the standards by which people evaluate election candidates".

Priming (psychology)

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In 1982, Iyengar, Peters, and Kinder first identified this added dimension as the “priming effect.” The theory is founded on the assumption that people do not have elaborate knowledge about political matters and do not take into account all of what they do know when making political decisions — they must consider what more readily comes to mind.

John F. Kennedy

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Priming isn't always unintentional, as Jacobs and Shapiro demonstrate in a quantitative and historical analysis of John F. Kennedy’s 1960 presidential campaign.

1960 United States presidential election

19601960 presidential election1960 election
Priming isn't always unintentional, as Jacobs and Shapiro demonstrate in a quantitative and historical analysis of John F. Kennedy’s 1960 presidential campaign.

Political campaign

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Priming can be an effective campaign strategy for presidential candidates, the authors indicate, by a process of carefully calculated uses of public opinion on policy issues to influence voters’ standards for assessing the candidates’ attributes.

Public opinion

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Priming can be an effective campaign strategy for presidential candidates, the authors indicate, by a process of carefully calculated uses of public opinion on policy issues to influence voters’ standards for assessing the candidates’ attributes.

Jimmy Carter

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In Iyengar, Peters, and Kinder's 1982 study of priming, they set out to determine what effect intentional priming might have on the public's evaluation of president Jimmy Carter.

Subliminal stimuli

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Subliminally priming a brand name of a soft drink (Lipton Ice) made those who were thirsty want the Lipton Ice.