In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.wikipedia
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Sales promotion is one of the elements of the promotional mix.
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
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It has been identified as a subset of the marketing mix.
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Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.
Promotion is also one of the elements in the promotional mix or promotional plan.
See also product management; promotion mix; marketing mix; price; servicescapes and retail design
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