Propaganda techniques

propaganda technique
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.wikipedia
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Demonizing the enemy

demonization of an external foedemonized
Demonizing the enemy
The Demonizing the enemy, Demonization of the enemy or Dehumanization of the enemy is a propaganda technique which promotes an idea about the enemy being threatening evil aggressor with only destructive objectives.

Flag-waving

Flag-waving
Flag-waving is a fallacious argument or propaganda technique used to justify an action based on the undue connection to nationalism or patriotism or benefit for an idea, group or country.

Public service announcement

PSApublic service announcementsPSAs
(Connecticut Historical Society; Civil War Collections; Covers.) In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announcement "spots" or as long-running advertorials.
Propaganda techniques

Propaganda

propagandistpropagandisticpropagandists
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.
Normally they use only subtle propaganda techniques and not the more obvious ones used in traditional commercial advertisements.

Junk science

sound sciencebad sciencefaulty science
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.

Propaganda film

propagandapropaganda filmsfilm
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.

Social media

socialsocial media campaignsocial media platform
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.

American Civil War

Civil WarU.S. Civil Warthe Civil War
Less common nowadays are the cow post envelopes, examples of which have survived from the time of the American Civil War.

Advertorial

advertorialspaid newsfavourable comment
(Connecticut Historical Society; Civil War Collections; Covers.) In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announcement "spots" or as long-running advertorials.

Opinion leadership

opinion leadersopinion leaderkey opinion leader
Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc. The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.

Indoctrination

indoctrinatedindoctrinateindoctrinating
Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc. The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.

Social psychology

social psychologistsocialsocial psychological
A number of techniques based on social psychological research are used to generate propaganda.

Fallacy

informal fallacyfallaciesSophists
Many of these same techniques can be found under logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.

Ad hominem

ad personampersonal attacksargumentum ad hominem
Ad hominem

Ad nauseam

Argument from repetitionargumentum ad nauseameveryone gives up
Ad nauseam

Slogan

sloganssloganeeringad slogan
This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach is more effective alongside the propagandist limiting or controlling the media.

Joseph Goebbels

GoebbelsPaul Joseph GoebbelsJoseph
Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination of the German people.

Germany Must Perish!

Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination of the German people.

Celebrity

television personalitycelebritiesmedia personality
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.) Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some evidence suggests that using sexual appeal to sell a product may not succeed, as the target audience may focus too much on the sexually appealing people in the advertisement rather than the product itself.

Sexual arousal

sexually arousedarousalaroused
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.) Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some evidence suggests that using sexual appeal to sell a product may not succeed, as the target audience may focus too much on the sexually appealing people in the advertisement rather than the product itself.

Motorcycle

motorcyclesmotorbikebiker
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.) Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some evidence suggests that using sexual appeal to sell a product may not succeed, as the target audience may focus too much on the sexually appealing people in the advertisement rather than the product itself.