Public relations

PRpublic relationpublic affairspublic-relationsmedia trainingPR consultantP.R.public imagepublic informationpress relations
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.wikipedia
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Public

general publicgeneral audiencegeneral interest
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings.

Publicity

press agentpress attachémedia attention
Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization communicate, establishing and maintaining communication with the public.

Crisis management

crisis managercrisiscrisis management-firm
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.
It is considered to be the most important process in public relations.

Ivy Lee

Ivy Ledbetter Lee
Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 1900s as follows: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations.

Spokesperson

spokesmanspokeswomanmouthpiece
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages.

Edward Bernays

Edward L. BernaysBernays, EdwardEdward
Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 1900s as follows: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."
Edward Louis Bernays (November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".

Internal communications

Internal marketingcommunication
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.
Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.

Advertising

advertisementadvertisementscommercial
This differentiates it from advertising as a form of marketing communications.
The use of celebrities to endorse a brand can have its downsides, however; one mistake by a celebrity can be detrimental to the public relations of a brand.

Public Relations Society of America

PRSAPublic Relations Student Society of AmericaPRSSA
Public Relations Society of America, a professional trade association, defined public relations in 1982 as: "Public relations helps an organization and its publics adapt mutually to each other." In 2013, a survey of the 21,000 members of the Public Relations Society of America found that 18-percent held the Accreditation in Public Relations.
The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals.

Marketing

marketermarketedmarketing campaign
Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.
Public relations is the use of media tools to promote a positive view of a company or product in the public's eye.

Accreditation in Public Relations

APRAccredited in Public RelationsAPR certification
In 2013, a survey of the 21,000 members of the Public Relations Society of America found that 18-percent held the Accreditation in Public Relations.
The Accreditation in Public Relations (APR), Accreditation in Public Relations and Military Communications (APR+M), and Certificate in Principles of Public Relations are voluntary certifications in the USA for persons working in the field of public relations (PR) and, in the case of the APR+M, military public affairs.

Opinion leadership

opinion leaderopinion leaderskey opinion leader
Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders.
In the jargon of public relations, they are called thought leaders.

Social media

socialsocial media platformsocial media campaign
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. Within each discipline, typical activities include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits, and outbound communication to members of the press.
This can prove useful in public relations management and advertising-campaign tracking, allowing analysts to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement.

Public relations officer

chief communications officercommunications officerCCO
The c-level position of chief communications officer (CCO), used in some private companies, usually earned more than $220,000 annually as of 2013.
The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is the head of communications, public relations, and/or public affairs in an organization.

Crisis communication

crisis communicationscrisis-communication
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Media event

eventseventPseudo-event
Within each discipline, typical activities include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits, and outbound communication to members of the press.
Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention.

Mass media

mediapressmedia company
Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders.

Communication

communicationsSocial Communicationcommunicate
Public relations can also be defined as the practice of managing communication between an organization and its publics.
Business communication is used for a wide variety of activities including, but not limited to: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.

Edelman (firm)

EdelmanEdelman Public RelationsEdelman Digital
Still, Edelman's 2003 semi-annual trust survey found that only 20 percent of survey respondents from the public believed paid communicators within a company were credible.
Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman.

Social media marketing

social mediasocial media marketerInteractive PR
Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging, and social media marketing.
Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.

News

current eventscurrent affairsNews program
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.
As distinct from advertising, which deals with marketing distinct from news, public relations involves the techniques of influencing news in order to give a certain impression to the public.

PRWeek

PR Week
In 2019, a PR Week survey found a median annual compensation of $95,000 for public relations practitioners, with sector medians ranging from $85,000 in the non-profit sector, $96,000 in a private agency setting, and $126,000 in a for-profit corporation.
PRWeek is a trade magazine for the public relations industry.

Corporate title

corporate executiveexecutiveexecutives
The c-level position of chief communications officer (CCO), used in some private companies, usually earned more than $220,000 annually as of 2013.

Litigation public relations

Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its effect on the client's overall reputation (Haggerty, 2003).
Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client's overall reputation (Haggerty, 2003).

Media relations

media and analyst relations
Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect.