Public service announcement

PSApublic service announcementsPSAspublic service advertisingpublic servicepublic service adpublic-service announcementpublic service campaignPublic Service Messagepublic safety announcement
A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.wikipedia
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Public information film

public information filmsPIFPublic Information
In the UK, they are generally called 'public information films' (PIFs); in Hong Kong, they are known as 'announcements in the public interest' ('APIs').
The US equivalent is the public service announcement (PSA).

Ad Council

Advertising CouncilAd Council of the United StatesNational Ad Council
In the US, the Ad Council (initially called the War Advertising Council) was set up in 1941, when America entered World War II. It began implementing on a massive scale the idea of using advertising to influence American society on a range of fronts.
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.

Central Office of Information

COICentral Office of Information (COI)
In the UK, they were produced for the Central Office of Information (COI), and again by private contractors, which were usually small film companies, such as Richard Taylor Cartoons.
It worked with Whitehall departments and public bodies to produce information campaigns on issues that affected the lives of British citizens, from health and education to benefits, rights and welfare.

Smokey Bear

The Smokey Bear ShowBallad of Smokey the BearSmokey
One of the earliest television public service announcements came in the form of Smokey Bear.
According to Richard Earle, author of The Art of Cause Marketing, the Smokey Bear campaign is among the most powerful and enduring of all public service advertising: "Smokey is simple, strong, straightforward. He's a denizen of those woods you're visiting, and he cares about preserving them. Anyone who grew up watching Bambi realizes how terrifying a forest fire can be. But Smokey wouldn't run away. Smokey's strong. He'll stay and fight the fire if necessary, but he'd rather have you douse it and cover it up so he doesn't have to."

Propaganda techniques

propaganda technique
Propaganda techniques
(Connecticut Historical Society; Civil War Collections; Covers.) In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announcement "spots" or as long-running advertorials.

G.I. Joe: A Real American Hero

G.I. Joefile cardtoyline
Three of the most widely known are the closing moral segments at the end of He-Man and the Masters of the Universe, the "Knowing is Half the Battle" epilogues in G.I. Joe: A Real American Hero and the "Sonic Sez" segments from Adventures of Sonic the Hedgehog.
G.I. Joe: A Real American Hero (1985 TV series) – a 95-episode animated series, produced by Marvel Productions and Sunbow Productions to follow the success of the toyline by Hasbro. The cartoon had its beginnings with two five-part mini-series, then became a regular series that ran in syndication from 1985 to 1986. Included a short public service announcement cartoon at the end of every episode, in which a few of the G.I. Joes would instruct children on good behavior or how to be safe. Ended with the catch-phrase: ... And knowing is half the battle!

March of the Volunteers

national anthemChinese national anthemNational Anthem of China
In Hong Kong, terrestrial television networks have been required since National Day 2004 to preface their main evening news broadcasts with a minute-long announcement in the public interest which plays the Chinese National Anthem in Mandarin over various patriotic montages.
APIs in Hong Kong from 2006, 2008, 2009, and 2012

Public affairs (broadcasting)

public affairspublic affairs programmingpublic affairs program
Public affairs (broadcasting)
Public service announcement (PSA)

Hong Kong

🇭🇰HKGHong Kong SAR
In the UK, they are generally called 'public information films' (PIFs); in Hong Kong, they are known as 'announcements in the public interest' ('APIs'). In Hong Kong, terrestrial television networks have been required since National Day 2004 to preface their main evening news broadcasts with a minute-long announcement in the public interest which plays the Chinese National Anthem in Mandarin over various patriotic montages.

World War II

Second World WarwarWWII
The earliest public service announcements (in the form of moving pictures) were made before and during the Second World War years in both the UK and the US.

Richard Massingham

In the UK, amateur actor Richard Massingham set up Public Relationship Films Ltd in 1938 as a specialist agency for producing short educational films for the public.

Ministry of Information (United Kingdom)

Ministry of InformationMinister of InformationBritish Ministry of Information
During the war, he was commissioned by the Ministry of Information to produce films for the war effort.

Government bond

government bondsbondsbond
Its first campaigns focused on the country's needs during World War II, such as encouraging the American public to invest their savings in government bonds.

WVOX

Lisa TolliverEmergency Preparedness & Safety Tips On Air and OnlineT3
The most common topics of PSAs are health and safety, such as the multimedia Emergency Preparedness & Safety Tips On Air and Online (talk radio/blog) campaign.

Talk radio

Talknews/talkradio talk show
The most common topics of PSAs are health and safety, such as the multimedia Emergency Preparedness & Safety Tips On Air and Online (talk radio/blog) campaign.

Advertising campaign

ad campaigncampaignadvertising campaigns
A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling.

Obesity

obesemorbidly obeseoverweight
A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling.

Behavioral addiction

addictionnatural rewardaddictive
A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling.

Charitable organization

charityregistered charitycharities
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Actor

actressfilm actorfilm actress
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Kathryn Erbe

From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Environmentalism

environmentalenvironmentalistenvironmental awareness
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Crips

CripThe CripsCrips gang
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Gang

street ganggang violencegangs
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.

Stanley Williams

Stanley "Tookie" WilliamsStanley Tookie WilliamsTookie
From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youth not to join gangs.