Puffery

puff piecemere puffChamber of commercefluff piecepeacock wordspuff piecespuffing
In everyday language, puffery refers to exaggerated or false praise.wikipedia
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Exaggeration

exaggeratedexaggerateexaggerations
Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.
Inflated praise in the form of flattery and puffery has a similarly lengthy history.

Carlill v Carbolic Smoke Ball Co

Carlill v Carbolic Smoke Ball CompanyCarbolic Smoke BallCarlill
In a legal context, the term originated in the 1892 English Court of Appeal case Carlill v Carbolic Smoke Ball Company, which centred on whether a monetary reimbursement should be paid when an influenza preventive device failed to work.
First, the advertisement was not "mere puff" as had been alleged by the company, because the deposit of £1000 in the bank evidenced seriousness.

Menu

menusRestaurant menubill of fare
As a form of advertising, the prose found on printed menus is famous for the degree of its puffery.

Law

legallawslegal theory
In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.

Subjectivity

subjectivesubjectivelysubjectivities
In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.

Journalistic objectivity

objectivityobjectiveNeutral
In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.

Reasonable person

reasonablenessreasonablereasonable man
In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.

Testimonial

endorsementtestimonialsEndorser
Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.

Idiom

idiomsexpressionidiomatic expression
Puff piece is an idiom for a journalistic form of puffery: an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary.

Journalism

journalistreportagejournalistic
Puff piece is an idiom for a journalistic form of puffery: an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary.

Court of Appeal (England and Wales)

Court of AppealCourt of Appeal of England and WalesEnglish Court of Appeal
In a legal context, the term originated in the 1892 English Court of Appeal case Carlill v Carbolic Smoke Ball Company, which centred on whether a monetary reimbursement should be paid when an influenza preventive device failed to work.

Influenza

fluhuman fluthe flu
In a legal context, the term originated in the 1892 English Court of Appeal case Carlill v Carbolic Smoke Ball Company, which centred on whether a monetary reimbursement should be paid when an influenza preventive device failed to work.

United States

AmericanU.S.USA
The United States Federal Trade Commission (FTC) defined puffery as a "term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined."

Federal Trade Commission

FTCU.S. Federal Trade CommissionUnited States Federal Trade Commission
The United States Federal Trade Commission (FTC) defined puffery as a "term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined."

Film

motion picturemoviefilms
In some cases, reviews of films, albums, or products (e.g., a new car or television set) may be considered to be "puff pieces", due to the actual or perceived bias of the reviewer: a review of a product, film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either in terms of an employment relationship or other links.

Album

studio albumlive albumtribute album
In some cases, reviews of films, albums, or products (e.g., a new car or television set) may be considered to be "puff pieces", due to the actual or perceived bias of the reviewer: a review of a product, film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either in terms of an employment relationship or other links.

Car

automobileautomobilescars
In some cases, reviews of films, albums, or products (e.g., a new car or television set) may be considered to be "puff pieces", due to the actual or perceived bias of the reviewer: a review of a product, film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either in terms of an employment relationship or other links.

Television set

TV settelevision receivertelevisions
In some cases, reviews of films, albums, or products (e.g., a new car or television set) may be considered to be "puff pieces", due to the actual or perceived bias of the reviewer: a review of a product, film, or event that is written by a sympathetic reviewer or by an individual who has a connection to the product or event in question, either in terms of an employment relationship or other links.

Media conglomerate

media groupmedia conglomeratesbig media
For example, a major media conglomerate that owns both print media and record companies may instruct an employee in one of its newspapers to do a review of an album which is being released by the conglomerate's record company.

Periodical literature

periodicalperiodicalsperiodical publication
For example, a major media conglomerate that owns both print media and record companies may instruct an employee in one of its newspapers to do a review of an album which is being released by the conglomerate's record company.

Record label

labelmajor labelrecord company
For example, a major media conglomerate that owns both print media and record companies may instruct an employee in one of its newspapers to do a review of an album which is being released by the conglomerate's record company.

Weasel word

weasel wordsweaselWeasel-word
In some cases, "puff pieces" purport to provide a review of the product or event, but instead merely provide peacock words ("an amazing recording"); weasel words ("probably one of the most important albums of the 2000s"; "Perhaps one of the leading bands of the 2010s") and tabloid-style filler which is peripheral or irrelevant to assessing the qualities of the product or event ("during the filming, there were rumours that romantic sparks flew between the two co-leads, who were often seen talking together on the set").

Tabloid journalism

tabloidtabloid presstabloids
In some cases, "puff pieces" purport to provide a review of the product or event, but instead merely provide peacock words ("an amazing recording"); weasel words ("probably one of the most important albums of the 2000s"; "Perhaps one of the leading bands of the 2010s") and tabloid-style filler which is peripheral or irrelevant to assessing the qualities of the product or event ("during the filming, there were rumours that romantic sparks flew between the two co-leads, who were often seen talking together on the set").

Sports car

sports carssportssportscar
In some cases, a small group of reviewers may be given an exclusive invitation to test-drive a new sports car or see a new film before it is released.