# Quantitative research

**quantitativequantitative methodsquantitative dataquantitativelyquantitative methodquantitative analysisquantitative approachQuantitative designsquantitative studyquantified**

In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.wikipedia

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### Social science

**social sciencessocial scientistsocial**

In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.

In modern academic practice, researchers are often eclectic, using multiple methodologies (for instance, by combining both quantitative and qualitative research).

### Empirical research

**empiricalempirical evidenceempirical studies**

In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.

Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively. Quantifying the evidence or making sense of it in qualitative form, a researcher can answer empirical questions, which should be clearly defined and answerable with the evidence collected (usually called data).

### Measurement

**measuremeasuringmeasured**

The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

Measurement is a cornerstone of trade, science, technology, and quantitative research in many disciplines.

### Observation

**observerobservationsobserved**

The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

Observations can be qualitative, that is, only the absence or presence of a property is noted, or quantitative if a numerical value is attached to the observed phenomenon by counting or measuring.

### Qualitative research

**qualitativequalitative methodsqualitative analysis**

Qualitative research, on the other hand, inquires deeply into specific experiences, with the intention of describing and exploring meaning through text, narrative, or visual-based data, by developing themes exclusive to that set of participants. In the social sciences, the term relates to empirical methods, originating in both philosophical positivism and the history of statistics, which contrast with qualitative research methods.

Quantitative methods are therefore needed, to seek mathematical evidence and justification for such hypotheses for further research.

### Sociology

**sociologistsociologicalsociologists**

In social sciences, quantitative research is widely used in psychology, economics, demography, sociology, marketing, community health, health & human development, gender and political science, and less frequently in anthropology and history.

Social researchers draw upon a variety of qualitative and quantitative techniques.

### Descriptive statistics

**descriptivedescriptive statisticstatistics**

Quantitative data is any data that is in numerical form such as statistics, percentages, etc. The researcher analyses the data with the help of statistics and hopes the numbers will yield an unbiased result that can be generalized to some larger population.

Such summaries may be either quantitative, i.e. summary statistics, or visual, i.e. simple-to-understand graphs.

### Marketing

**marketedmarketermarketing campaign**

In social sciences, quantitative research is widely used in psychology, economics, demography, sociology, marketing, community health, health & human development, gender and political science, and less frequently in anthropology and history.

Marketing researchers use statistical methods (such as quantitative research, qualitative research, hypothesis tests, Chi-square tests, linear regression, correlation coefficients, frequency distributions, Poisson and binomial distributions, etc.) to interpret their findings and convert data into information.

### Scientific method

**scientific researchscientificmethod**

Quantitative research is generally closely affiliated with ideas from 'the scientific method', which can include:

Quantitative research

### Market research

**researchmarketmarket surveys**

Market research

Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

### Positivism

**positivistpositivisticpositivists**

In the social sciences, the term relates to empirical methods, originating in both philosophical positivism and the history of statistics, which contrast with qualitative research methods.

Positivism in the social sciences is usually characterized by quantitative approaches and the proposition of quasi-absolute laws.

### Survey methodology

**surveysurveysstatistical survey**

Statistical survey

Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses are all examples of quantitative research that use survey methodology to answer questions about a population.

### Quantitative marketing research

**quantitativequantitative researchquantitative method**

Quantitative marketing research

Quantitative research

### Observational study

**observational studiesobservationalobservational data**

Observational study

Quantitative research

### Natural science

**natural sciencesnaturalnatural scientist**

In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.

### Phenomenon

**phenomenaphenomenalphysical phenomena**

### Mathematical model

**modelmathematical modelingmathematical models**

The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena.

### Scientific theory

**theoryscientific theoriestheories**

The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena.

### Hypothesis

**hypotheseshypotheticalhypothesized**

The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena.

### Empirical evidence

**empiricala posterioriempirical data**

The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

### Bias (statistics)

**biasbiasedstatistical bias**

Quantitative data is any data that is in numerical form such as statistics, percentages, etc. The researcher analyses the data with the help of statistics and hopes the numbers will yield an unbiased result that can be generalized to some larger population.

### Psychology

**psychologicalpsychologistpsychologists**

In social sciences, quantitative research is widely used in psychology, economics, demography, sociology, marketing, community health, health & human development, gender and political science, and less frequently in anthropology and history.

### Economics

**economiceconomisteconomic theory**

### Demography

**demographicdemographicsdemographer**

### Political science

**political scientistpolitical analystpolitical sciences**