Queensboro Corporation

The Queensboro Corporation was a real estate company founded by Edward A. MacDougall that played a major role in developing the Jackson Heights area of Queens, New York City.wikipedia
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Jackson Heights, Queens

Jackson HeightsJackson Heights, Queens, New YorkJackson Heights, New York
The Queensboro Corporation was a real estate company founded by Edward A. MacDougall that played a major role in developing the Jackson Heights area of Queens, New York City.
The first land purchase of 128 acre was completed in 1910, and Edward A. MacDougall's Queensboro Corporation had bought about 325 acre by 1914.

Andrew J. Thomas

Andrew J Thomas
The Queensboro Corporation employed the well known architect Andrew J. Thomas, already an advocate of garden apartments.
After the war Thomas was architect for a number of projects for the Queensboro Corporation, including important work in Jackson Heights, Queens.

Queens

Queens, New YorkQueens CountyQueens, NY
The Queensboro Corporation was a real estate company founded by Edward A. MacDougall that played a major role in developing the Jackson Heights area of Queens, New York City.

New York City

New YorkNew York, New YorkNew York City, New York
The Queensboro Corporation was a real estate company founded by Edward A. MacDougall that played a major role in developing the Jackson Heights area of Queens, New York City.

New York State Route 25A

NY 25ANorthern BoulevardRoute 25A
MacDougall renamed the area Jackson Heights, after Jackson Avenue (now Northern Boulevard), the main east-west road at the time.

Queensboro Bridge

59th Street BridgeQueensboroBridgemarket, New York City
The Queensboro Bridge opened in 1909, making the area more accessible.

IRT Flushing Line

Flushing Line9Flushing Lines
The elevated IRT Flushing Line reached Jackson Heights in 1917, reducing the travel time to Manhattan to twenty minutes.

Jackson Heights–Roosevelt Avenue/74th Street (New York City Subway)

Roosevelt AvenueJackson Heights–Roosevelt Avenue74th Street–Broadway
There were four stations in Jackson Heights at 74th Street, 82nd Street, Elmhurst Avenue, and Junction Boulevard.

82nd Street–Jackson Heights (IRT Flushing Line)

82nd Street–Jackson Heights82nd Street – Jackson Heights82nd Street
There were four stations in Jackson Heights at 74th Street, 82nd Street, Elmhurst Avenue, and Junction Boulevard.

90th Street–Elmhurst Avenue (IRT Flushing Line)

90th Street–Elmhurst Avenue90th Street – Elmhurst Avenue (IRT Flushing Line)90th Street – Elmhurst Avenue
There were four stations in Jackson Heights at 74th Street, 82nd Street, Elmhurst Avenue, and Junction Boulevard.

Junction Boulevard (IRT Flushing Line)

Junction Boulevard
There were four stations in Jackson Heights at 74th Street, 82nd Street, Elmhurst Avenue, and Junction Boulevard.

Fifth Avenue Coach Company

Fifth Avenue Coach LinesFACCoFifth Avenue Coach
In 1922, prompted by the Queensboro Corporation, the Fifth Avenue Coach Company launched a direct service of double-decker coaches to Jackson Heights.

Charlottenburg

Berlin-CharlottenburgAlt-LietzowBerlin Charlottenburg
These probably included the garden apartment projects at Charlottenburg, Berlin, built between 1904 and 1909, that Erich Kohn and Paul Mebes had designed for the Berlin Civil Servants Dwelling Association.

Paul Mebes

These probably included the garden apartment projects at Charlottenburg, Berlin, built between 1904 and 1909, that Erich Kohn and Paul Mebes had designed for the Berlin Civil Servants Dwelling Association.

Great Depression

Depressionthe Great DepressionDepression-era
Part of the model in the early years, which broke down with the Great Depression of the 1930s, was "a policy of reasonable restriction in accepting tenants thus bringing together tenants having ideals and living standards in common."

White Anglo-Saxon Protestant

WASPWASPsAnglo-Saxon
Only white Anglo-Saxon Protestants were welcome.

Infomercial

paid programminginfomercialsteleshopping
This may have been the first "infomercial", opening with a few words about Nathaniel Hawthorne before promoting the corporation's Nathaniel Hawthorne apartments.

Nathaniel Hawthorne

HawthorneNathanielHawthorne, Nathaniel
This may have been the first "infomercial", opening with a few words about Nathaniel Hawthorne before promoting the corporation's Nathaniel Hawthorne apartments.

Wall Street Crash of 1929

stock market crash of 19291929 stock market crashstock market crash
In response to the ten-year Depression that followed the Wall Street Crash of 1929, the corporation tried to rationalize private enterprise through the Jackson Heights Merchant Association, and to spin off responsibility for maintaining infrastructure to the private sector.

New York City Housing Authority

NYCHAHousing AuthorityNew York City Housing Authority (NYCHA)
In 1947 the New York City Housing Authority tried to develop public housing in Jackson Heights.

Radio advertisement

commercialradio commercialradio commercials
Its primary station, WEAF in New York (now WFAN), aired its first paid radio commercial on August 28, 1922 for the Queensboro Corporation, advertising a new apartment complex in Jackson Heights, Queens, near the just-completed #7 subway line.

August 1922

The Queensboro Corporation paid $50 for 10 minutes of airtime on the New York radio station WEAF and used it to advocate suburban living and promote apartments in Jackson Heights. In effect, it was the first infomercial.