Rubio's Coastal Grill

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

Its headquarters are in Carlsbad, California.

In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

A Los Angeles Superior Court judge made no decisions in April 2006 on the matter when a class-action lawsuit was brought against Rubio's Restaurants, Inc., for selling "lobster burrito" and "lobster taco" that were in fact made with squat lobster.

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

Since then, the popularity of fish tacos has spread throughout California, although they remain uncommon elsewhere.

Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Grilled mahi-mahi is also available at all locations.

The first Rubio's restaurant was opened in 1983 at a former Orange Julius site on Mission Bay Drive in the Pacific Beach area of San Diego.

In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Coastal Grill, and Baja Fresh.

These include Jack in the Box (1951), Pat & Oscar's (1991), Souplantation (March 1978), Rubio's (1983), Roberto's (1964), Alberto's (1975), and Anthony's Fish Grotto (1946).

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