Rubio's Coastal Grill

RubioRalph RubioRubio's Fresh Mexican GrillRubio's Fresh MexRubio's Restaurants, Inc.
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.wikipedia
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Taco

tacosfish tacofish tacos
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

Langostino

In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.
A Los Angeles Superior Court judge made no decisions in April 2006 on the matter when a class-action lawsuit was brought against Rubio's Restaurants, Inc., for selling "lobster burrito" and "lobster taco" that were in fact made with squat lobster.

Fast casual restaurant

fast casualfast-casualfast casual restaurants
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

Fish as food

fishfood fishtable fish
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.

San Diego State University

San Diego StateSan Diego State CollegeSDSU
According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

San Felipe, Baja California

San Felipe
According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

California

CAState of CaliforniaCalifornia, USA
Since then, the popularity of fish tacos has spread throughout California, although they remain uncommon elsewhere.

Pollock

pollackPollachiusAlaskan pollock
Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Frying

friedfryfried food
Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Corn tortilla

corn tortillastortillatortillas
Rubio's standard fish tacos are made from Alaskan pollock, which is battered, fried, and served in a corn tortilla, although optionally offered with a flour tortilla.

Mahi-mahi

mahi mahiCoryphaena hippurusdolphin fish
Grilled mahi-mahi is also available at all locations.

Orange Julius

Julius Freedjoint bevarage drink restaurantJulius
The first Rubio's restaurant was opened in 1983 at a former Orange Julius site on Mission Bay Drive in the Pacific Beach area of San Diego.

Class action

class action lawsuitclass-action lawsuitclass-action
In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

Squat lobster

Chirostylidaegalatheid crabgalatheid crabs
In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

Lobster

lobstersNephropidaeClawed lobster
In 2005, a class action lawsuit was brought against the company complaining that the "Lobster Burrito" offered at the restaurant contained squat lobster (also known as Langostino) rather than clawed lobster from the family Nephropidae.

San Diego

San Diego, CaliforniaSan Diego, CACity of San Diego
According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego.

Chipotle Mexican Grill

ChipotleChipotle Mexican Grill, Inc.Pizzeria Locale
Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Coastal Grill, and Baja Fresh.

Culture of San Diego

local cuisineSan Diego
These include Jack in the Box (1951), Pat & Oscar's (1991), Souplantation (March 1978), Rubio's (1983), Roberto's (1964), Alberto's (1975), and Anthony's Fish Grotto (1946).

Siltanen & Partners

Siltanen & Partners has produced work for a variety of clients, including Nissan, Apple Inc., Levi Strauss & Co, the International Olympic Committee, FreeInternet.com, Tellme Networks, Round Table Pizza, Rubio's Coastal Grill, EA Sports, Skechers, Amazon, Coldwell Banker, Suzuki, Panda Express, VTech, Togo's, Pei Wei Asian Kitchen.

List of companies headquartered in San Diego

List of companies headquartered in San Diego, CaliforniaSan Diego, California