Sales promotion

special offerpromotionsPromotionalAdvertising Coordinatoradvertising salesAdvertising Sales Directorconsumer promotionconsumer promotionsdeals and promotionslimited time offer
Sales promotion is one of the elements of the promotional mix.wikipedia
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Promotional mix

promotion mix
Sales promotion is one of the elements of the promotional mix.

Publicity

press agentpress attachémedia attention
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.
The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.

Loss leader

loss-leaderloss leadersLoss-leading
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
With this sales promotion/marketing strategy, a "leader" is used as a related term and can mean any popular article, i.e., sold at a normal price.

Coupon

couponsOnline couponsOnline coupon
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.

Sales

salesmansaleseller
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.
Achieving this goal may involve the sales team using promotional techniques such as advertising, sales promotion, publicity, and public relations, creating new sales channels, or creating new products.

Rebate (marketing)

rebaterebatesMail-in rebate
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales.

Advertising

advertisementadvertisementscommercial
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.
Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity, internal communication, SNS, and MIS.

Buy one, get one free

buy one get one freeBOGOBOGOF
"Buy one, get one free" or "two for the price of one" is a common form of sales promotion.

Promotion (marketing)

promotionpromotionalpromotions
These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows.

Demand chain

Demand-driven supply network
In Sales Departments, sales promotion spending is often used to boost volumes, even when the result is unprofitable.

Direct marketing

direct responsedirect response marketingdirect mail
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

Public relations

PRpublic relationpublic affairs
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.

Competition

competitorcompetitionscompetitive
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Razor and blades model

razor and blades business modelFreebie marketingfree gift
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Point of sale

point-of-salePOScheckout
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Premium (marketing)

premiumpremiumsmarketing premiums
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Prize (marketing)

prizesprizepromotional items
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Product sample

free samplesfree samplefreebie
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Customer

customersclientclientele
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

Retail

retailerretailingretail store
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

Consumer

consumersconsumer marketend consumer
Sales promotions targeted at the consumer are called consumer sales promotions.

Wholesaling

wholesalewholesalerwholesalers
Sales promotions targeted at retailers and wholesale are called trade sales promotions.