Schlager music

Michelle performing in Berlin, 15 March 2017, where she sang Schlagers as well as ballads
Austrian singer and presenter Andy Borg and Swiss singer Francine Jordi
German artist Helene Fischer
Melodifestivalen, often features modern Schlager hits, giving it a second name by some: Schlagerfestivalen
British Schlager singer Tony Christie

Style of European popular music that is generally a catchy instrumental accompaniment to vocal pieces of pop music with simple, happy-go-lucky, and often sentimental lyrics.

- Schlager music

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Melodifestivalen

Annual song competition organised by Swedish public broadcasters Sveriges Television (SVT) and Sveriges Radio (SR).

Logo since 2016
Charlotte Perrelli, the 1999 and 2008 winner of Melodifestivalen, performing at the Eurovision Song Contest in Belgrade
Avicii Arena hosted the first of its twelve finals in 1989.
Ulf Elfving announcing the votes of the Stockholm jury at the 2005 final. The points scored by each entry are shown on a graphic scoreboard.
SVT has eleven regional news districts, which have been represented by a jury in the final of Melodifestivalen in past editions.

Light orchestrated pop songs, known locally as schlager music, used to be so prevalent that the festival was sometimes referred to as schlagerfestivalen ("the schlager festival") or schlager-sm ("schlager Swedish championship") by the Swedish media.

Dansband

Swedish term for a band that plays dansbandsmusik ("dance band music").

Kikki Danielsson broke through with Wizex in the 1970s.
From the late 1970s until the late 1980s, disco music and nightclubs became a major competitor to dansbands in Sweden.
Lotta Engberg scored major dansband successes in Sweden during the rebirth of the genre between the late 1980s and the early 2000s, at first with the band of her former husband and later with her own band.
Larz-Kristerz

Before dansband music became popular, many jazz orchestras played a "schlager-inspired" dance music.

Helene Fischer

Fischer on Tour with orchestra May 2011
Fischer in 2013

Helene Fischer (German pronunciation: [heˈleːnə ˈfɪʃɐ]; born 5 August 1984) is a German schlager singer, dancer, entertainer, television presenter, and actress.

ABBA

ABBA (, , formerly named Björn & Benny, Agnetha & Frida) are a Swedish pop group formed in Stockholm in 1972 by Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad.

ABBA in 1974 (from left)
Benny Andersson, Anni-Frid Lyngstad (Frida),
Agnetha Fältskog, and Björn Ulvaeus
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ABBA (known as Björn & Benny Agnetha & Anni-Frid/Frida) at Popzien, 1973
This well-known ambigram logo for ABBA was designed by Rune Söderqvist in 1976
ABBA on Dutch TV in April 1974: Clockwise from top left Benny Andersson, Björn Ulvaeus, Agnetha Fältskog and Anni-Frid Lyngstad
Benny Andersson and Anni-Frid Lyngstad in Amsterdam Airport Schiphol, 1976
Agnetha Fältskog at the opening concert of ABBA's European and Australian Tour in Oslo, 28 January 1977
Polar Music Studios was situated in this building at 58 Sankt Eriksgatan in Stockholm until 2004
ABBA at Edmonton, Canada, 1979
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Posing together with the actors from the motion picture Mamma Mia! The Movie on 4 July 2008, are the original ABBA members. Far left, Benny Andersson. Fifth from left, Agnetha Fältskog, with her hand on Anni-Frid Lyngstad's shoulder. Second from right, Björn Ulvaeus.
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ABBA appearing in a pre-recorded curtain call at the end of a ABBA Voyage concert.

She was soon noticed by the critics and songwriters as a talented singer/songwriter of schlager style songs.

Levenslied

Sentimental Dutch-language subgenre of popular music.

Map of the pre-Roman Iron Age in Northern Europe culture(s) associated with the Proto-Germanic language, ca 500–50 BCE. The area south of Scandinavia is the Jastorf culture.

The levenslied is related to the chanson though for a lower-class audience, like the schlager.

Charlotte Perrelli

Swedish singer and television host.

Perrelli in 2017
Perrelli performing at Överby Köpcenter, 5 April 2008.

Throughout her career, she has worked with different types of music, ranging from dansband and schlager, via modern pop, to soulful ballads and jazz melodies.

Michael Holm

German singer, musician, songwriter and record producer.

Holm at the 2012 UNESCO Gala

He is primarily known as a singer of Schlager music.

DJ Ötzi

Ötzi in 2014

Gerhard "Gerry" Friedle (born 7 January 1971), better known by his stage name DJ Ötzi, is an Austrian pop and Schlager singer.

Ivo Robić

Croatian singer-songwriter.

Trumpeter, bandleader and singer Louis Armstrong: as soloist.

During his career in what was then Socialist Republic of Croatia, he made more than one hundred records, mostly singles and schlagers.

Nicole Seibert

German singer, songwriter, musician and producer.

Photograph of Nicole from her 2008 promotional collection

Mostly associated with being a Schlager musician, she has also recorded and released jazz, pop, rock and gospel songs.