A report on Sex in advertising

An early example of sexual imagery in advertising (1921)
Promotional model pageant at the Games Day 2011 event in Kyiv
A pole dancer promoting a video game at IgroMir 2010
An example of a product being paired with sexual imagery to create an association between the two. The logo of the product this model is promoting is printed on the pasties (on her breasts)
The earliest known use of sex in advertising, Pearl Tobacco label showing lightly draped female figure rising from the waves.
1916 Ladies' Home Journal version of the famous seduction-based ad by Helen Lansdowne Resor at J. Walter Thompson Agency
1926 U.S. advertisement for "French" postcards
Two promotional models with the logo of Camel, a cigarette brand they are advertising, printed on the backside of their shorts, in Ibiza, 2004. They are wearing uniforms mandated by the cigarette company.

Often used in advertising to help sell a particular product or service.

- Sex in advertising
An early example of sexual imagery in advertising (1921)

4 related topics with Alpha

Overall

The Flirtation (1904), by Eugene de Blaas

Sexual attraction

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Attraction on the basis of sexual desire or the quality of arousing such interest.

Attraction on the basis of sexual desire or the quality of arousing such interest.

The Flirtation (1904), by Eugene de Blaas

The ability of a person's physical and other qualities to create a sexual interest in others is the basis of their use in advertising, film, and other visual media, as well as in modeling and other occupations.

A modern-day example of advertising: various digital billboards showing varying imagery and text abound Times Square in New York City

Advertising

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Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

A modern-day example of advertising: various digital billboards showing varying imagery and text abound Times Square in New York City
Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is the world's earliest identified printed advertising medium.
Edo period LEL flyer from 1806 for a traditional medicine called Kinseitan
Poster for Pears soap created under Thomas J. Barratt’s leadership, 1900. Victoria and Albert Museum, London
A Coca-Cola advertisement from the 1890s
Advertising for Huntley & Palmers wafers c. 1890
George William Joy's depiction of the interior of a late 19th century omnibus conspicuously shows the advertisements placed overhead
Advertisement for Guy's Tonic in the 1900s
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media.
An Estonian language advertisement about a cruise between Tallinn and Helsinki in the 1930s
A print advertisement for the 1913 issue of the Encyclopædia Britannica
1916 Ladies' Home Journal version of the famous ad by Helen Lansdowne Resor of the J. Walter Thompson Agency
Advertisement for a live radio broadcast, sponsored by a milk company, Adohr milk, and published in the Los Angeles Times on May 6, 1930
An advertisement for a diner. Such signs are common on storefronts.
Paying people to hold signs is one of the oldest forms of advertising, as with this human billboard.
A taxicab with an advertisement for Daikin in Singapore. Buses and other vehicles are popular media for advertisers.
Mobile Billboard in East Coast Park, Singapore
A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station
A Transperth bus with an advertisement on its side
Hot air balloon displaying advertising for GEO magazine
Advertising man pasting a bill for Madame Tussauds, London in 1877
A television commercial being filmed in 1948
The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan.
An Allegiant Air aircraft in the special Blue Man Group livery
A Zeppelin NT (D-LZFN) of Friedrichshafen used for advertisement
US newspaper advertising revenue, Newspaper Association of America published data
Human billboard at the National Multicultural Festival being used to advertise Facebook news feed
"More Doctors Smoke Camels than Any Other Cigarette" advertisement for Camel cigarettes in the 1940s
Outdoor advertisements, such as Shaftesbury Avenue, London c. 1949 pictured here, are usually placed in busy locations.

"Sex sells" became a controversial issue, with techniques for titillating and enlarging the audience posing a challenge to conventional morality.

A human mated pair

Human mating strategies

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In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates.

In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates.

A human mated pair
Young Woman Contemplating Two Embracing Children (1861) by William-Adolphe Bouguereau. Parenting involves a trade-off in investing in one offspring as opposed to another offspring.
Prevalence of consanguineous marriages (second-degree cousins or closer) by country.
The Sailing Signal Gun (1880) by Arthur Hughes. Humans engage in dating or courtship in order to assess their suitability as potential mates.
The Wedding Register (1920) by Edmund Blair Leighton. Male mate value depends on his access to resources while female mate value lies in her youth and fertility.
Lysander declaring his passion to Helena (1825) by Robert Smirke (1753–1845), inspired by Shakespeare's A Midsummer's Night's Dream. Mate retention is a recurring adaptive problem.
Girls and women use social exclusion as a tool of intrasexual competition for mates.
Hylas and the Water Nymphs (1909) by Henrietta Rae. Human mating is dependent on the operational sex ratio.
As women's access to educational and economic opportunities increases, their competition for men of high socioeconomic status intensifies.
For females, late adolescence is a crucial period in determining their reproductive success.
Sharing the News (1904) by Eugene von Blaas. Sensational news may serve the same purpose as gossip.
While popular music is full of reproductive messaging, it remains debated whether or not musical talent is a sexually selected trait or a by-product of other evolved characteristics.

Nevertheless, some cultures (such as France) are more receptive to sex in advertising than others (such as South Korea).

Breast cancer awareness ribbon in Louisville, Kentucky

Breast cancer awareness

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Effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment.

Effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment.

Breast cancer awareness ribbon in Louisville, Kentucky
A pink ribbon, an international symbol of breast cancer awareness.
Large events, such as walkathons, promote breast cancer awareness.
A breast cancer awareness program is presented in India to Muslim women in 2013.
The basket contains an assortment of pink ribbon-branded promotional merchandise, including awareness bracelets, ink pens, candy, and emery boards.
Pink Ribbon chocolates
This trolley advertisement promotes cosmetics company Avon Products, Inc. and breast cancer awareness. Because of the pink ribbon brand's strength, the advertisement is easily recognized as a promotion for breast cancer awareness, even among people who cannot read the Japanese text.
A woman being treated with docetaxel chemotherapy for breast cancer. She keeps ice packs on her hands and feet to reduce temporary damage to her fingernails and toenails.
William Stewart Halsted, responsible for the radical mastectomy that dramatically reduced death rates due to breast cancer, but later proved to be controversial in its own right.

Since the beginning of the 21st century, breast cancer culture has become more sexualized, and many awareness campaigns now reflect the old advertising truism that sex sells.