Social graph

Graph APIOpenGraph
The social graph is a graph that represents social relations between entities.wikipedia
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Facebook Platform

Facebook applicationFacebook appFacebook
The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience.
The platform offers a set of programming interfaces and tools which enable developers to integrate with the open "social graph" of personal relations and other things like songs, places, and Facebook pages.

Facebook F8

F8developer conferencef8 conference
The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience.
The notion of the social graph was introduced.

Graph (discrete mathematics)

graphundirected graphgraphs
The social graph is a graph that represents social relations between entities.

Social network

networknetworkingnetworks
In short, it is a model or representation of a social network, where the word graph has been taken from graph theory.

Graph theory

graphgraphsgraph-theoretic
In short, it is a model or representation of a social network, where the word graph has been taken from graph theory.

Mark Zuckerberg

Chen MingyuZuckerbergFacebook
Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites so that a user's relationships can be put to use on websites outside Facebook's control.

Google

Google Inc.Google, Inc.Google LLC
Google has attempted to offer a solution to this problem by creating the Social Graph API, released in January 2008, which allows websites to draw publicly available information about a person to form a portable identity of the individual, in order to represent a user's online identity.

Direct marketing

direct responsedirect response marketingdirect mail
Both companies monetise collected data sets through direct marketing and social commerce.

Social commerce

Facebook commercesocial marketplace
Both companies monetise collected data sets through direct marketing and social commerce.

List of social networking websites

social networkssocial networking websitesother social networking sites

Social network analysis

network analysissocial networking potentialsocial network

Social network analysis software

list of SNA softwarenetwork analysis softwareSocial network analysis tools

Sociometry

sociometricsociometric structuressociometrics

Guanxi

connectionsconnectionfamily connections

Semantic integration

integrationontology mapping
Semantic integration is the process of interrelating information from diverse sources, for example calendars and to do lists, email archives, presence information (physical, psychological, and social), documents of all sorts, contacts (including social graphs), search results, and advertising and marketing relevance derived from them.

Social search

social discoverysocial search engineSocial Discovery Application
In contrast, search results with social search highlight content that was created or touched by other users who are in the Social Graph of the person conducting a search.

Personalization

personalizedcustomizationcustomized
Data available from a user's personal social graph can be accessed by third-party application software to be suited to fit the personalized web page or information appliance.

Tinder (app)

TinderSean RadJustin Mateen
Basic information is gathered and the users' social graph is analyzed.

Facebook Graph Search

Graph Search
The name refers to the social graph nature of Facebook, which maps the relationships among users.