Social influence

influenceinfluencingimpactseminalsocial influencesinfluencesinfluentialsocial impactgroup influenceinfluenced
Social influence refers to the way in which individuals change their behavior to meet the demands of a social environment.wikipedia
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Obedience (human behavior)

obedienceobeyobedient
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures.
Obedience, in human behavior, is a form of "social influence in which a person yields to explicit instructions or orders from an authority figure".

Leadership

leaderleadersLeader of the
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.
U.S. academic environments define leadership as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task".

Normative social influence

normative influenceSocial approvalsocial validation
These include our need to be right (informational social influence) and our need to be liked (normative social influence).
Normative social influence is a type of social influence that leads to conformity.

Compliance (psychology)

compliancevalidationcompliant
Social psychology is centered on the idea of social influence.

Attitude change

attitudechange
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution.
They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.

Persuasion

persuasivepersuadepersuaded
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.
Persuasion is an umbrella term of influence.

Social proof

informational influenceinformational social influenceinformative social influence
These include our need to be right (informational social influence) and our need to be liked (normative social influence).
The effects of social influence can be seen in the tendency of large groups to conform to choices which are either correct or mistaken.

Attitude (psychology)

attitudeattitudessocial attitude
Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures.
Emotion is a common component in persuasion, social influence, and attitude change.

Herbert Kelman

Herbert C. Kelman
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.
*Social influence

Power (social and political)

powerpolitical powerpowers
This form of political power is often aggressive (coercion), and is most effective when imposed by one political body upon another of lesser military and/or economic power.
Abusers aim to control and intimidate victims or to influence them to feel that they do not have an equal voice in the relationship.

Bibb Latané

Bibb LataneLatane
Social impact theory was developed by Bibb Latané in 1981.
He is probably most famous for his work with John M. Darley on bystander intervention in emergencies, but he has also published many articles on social attraction in animals, social loafing in groups, and the spread of social influence in populations.

Milgram experiment

Milgramexperiment on obedienceMilgram obedience experiment
The Milgram experiment, Zimbardo's Stanford prison experiment, and the Hofling hospital experiment are three particularly well-known experiments on obedience, and they all conclude that humans are surprisingly obedient in the presence of perceived legitimate authority figures.

Abuse

abusiveabuse of officemaltreatment
Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through abusive, deceptive, or underhanded tactics.
The goal of the abuser is to control and intimidate the victim or to influence them to feel that they do not have an equal voice in the relationship.

Asch conformity experiments

conformity experimentsAschAsch effect
However, a 1970 Asch-style study found that when alienated, Japanese students were more susceptible to anticonformity (giving answers that were incorrect even when the group had collaborated on correct answers) one third of the time, significantly higher than has been seen in Asch studies in the past.
From this perspective, the Asch conformity experiments are viewed as evidence for the self-categorization theory account of social influence (otherwise known as the theory of referent informational influence).

Conformity

conformconformistconformism
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.

Socialization

socialisationsocializingsocialized
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.

Sales

salesmansaleseller
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.

Marketing

marketermarketedmarketing campaign
It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.

Need

needsnecessityHuman need
Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others.

Social psychology

social psychologistsocialsocial psychological
Listed below are some major types of social influence that are being researched in the field of social psychology.

Behavior

behaviourbehavioralbehaviors
Technically, compliance is a change in behavior but not necessarily in attitude; one can comply due to mere obedience or by otherwise opting to withhold private thoughts due to social pressures.

Advertising

advertisementadvertisementscommercial
Advertisements that rely upon celebrity endorsements to market their products are taking advantage of this phenomenon.

Celebrity

television personalitycelebritiesTV personality
Advertisements that rely upon celebrity endorsements to market their products are taking advantage of this phenomenon.