Social shopping

shopping community
Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience.wikipedia
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Groupon Malaysia
In January 2012, the company acquired Mertado, a social shopping service based on the Facebook platform.

Social commerce

Facebook commercesocial marketplace
Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.


electronic commerceeCommerceonline
Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience.


Costco WholesaleCostco Wholesale CorporationKirkland Signature

The Wisdom of Crowds

wisdom of crowdsThe Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and NationsWisdom of the crowds


Click-through rate

click-throughClick through rateclickthrough rate
Social shopping sites may generate revenue not only from advertising and click throughs, but also by sharing information about their users with retailers.

Social network

This creates an interaction between the consumers inside the store and their social network outside the store.


Others implement the Twitter API, allowing their users to share content through tweets.


Instagram StoriesInstagram LiveInstagram account
Similarly, there are also social shopping applications that utilize existing networks to integrate users' social networks with shopping that aggregates sales offers from Instagram using the API.


cashback world
According to Lyoness, the company was active in more than 40 countries, spread over six continents, and their shopping community consisted of more than five million members as of 2016.

Shopow is an online social shopping website and shopping search engine.


It is India's first women's social shopping website.


Their social shopping platform allows businesses to monetize their social media pages through the use of comments, allowing brands to directly sell on Facebook and Instagram.

Honk (website)
Honk operated, a website that featured user-generated car reviews, new car pricing information, and several social shopping features.

PowerLinks Media

Flood and Harty first established the social shopping and product discovery website Shopow shortly after graduating from University and progressed to co-found PowerLinks.