Spiral of silence

The Spiral of Silencequasi-statistical senseSpiral of silence on the Internet
The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann.wikipedia
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Elisabeth Noelle-Neumann

Elisabeth Noelle-Neumann-Maier-Leibniz
The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann.
Her most famous contribution is the model of the spiral of silence, detailed in The Spiral of Silence : Public Opinion – Our Social Skin.

Mass communication

mass communicationsmass-communicationBachelor of Mass Communication
The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann.

Pluralistic ignorance

Pluralistic ignorance may occur in some cases, leading to the minority opinion to be accepted as a norm.
Elisabeth Noelle-Neumann, in her spiral of silence theory, argued that media biase s lead to pluralistic ignorance.

Bradley effect

apparently helpedsurprise landslideThe Bradley Effect
Similar effects have been posited in other contexts, for example, the Shy Tory Factor and spiral of silence.

Conformity

conformconformistconformism
Existing literature prior to the spiral of silence theory suggest a relationship between social conformity and culture, motivating communication scholars to conduct cross-cultural analysis of the theory.

Opinion poll

opinion pollingpollapproval rating
The relationship between the perception of public opinion and willingness to speak-up is mainly measured through surveys In surveys, respondents are often asked whether they would reveal their opinions given a hypothetical situation, right after their opinions about the public opinion and their opinion is received.
If the results of surveys are widely publicized this effect may be magnified - a phenomenon commonly referred to as the spiral of silence.

Conspiracy of silence (expression)

conspiracy of silenceculture of silencecode of silence

Germany

GermanGERFederal Republic of Germany
The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann.

Political science

political scientistPolitical Sciencespolitical analyst
The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann.

Social perception

person perceptionpeople's perceptionperception
Media is an important factor that influences both the dominant idea and people's perception of what the dominant idea is.

Social norm

social normsnormsnorm
The theory explains the formation of social norms at both the micro and macro level.

Agricultural biotechnology

agricultural biotechnologistagriculturalagricultural bioresearch
"As a micro-theory, the spiral of silence examines opinion expression, controlling for people's predispositions – such as fear of isolation, and also demographic variables that have been shown to influence people's willingness to publicly express opinions on issues, such as agricultural biotechnology."

Liquid

liquidsliquid phaseliquid state
Over time, these changing perceptions establish one opinion as predominant one and they change from the liquid state to a solid norm.

Positive feedback

positive feedback looppositiveexacerbated
Further, Noelle-Neumann describes the spiral of silence as a dynamic process, in which predictions about public opinion become fact as mass media's coverage of the majority opinion becomes the status quo, and the minority becomes less likely to speak out.

Majoritarianism

majoritarianmajority votemajoritarian system
Further, Noelle-Neumann describes the spiral of silence as a dynamic process, in which predictions about public opinion become fact as mass media's coverage of the majority opinion becomes the status quo, and the minority becomes less likely to speak out.

Status quo

status quo antecommon standarddoesn't fundamentally alter
Further, Noelle-Neumann describes the spiral of silence as a dynamic process, in which predictions about public opinion become fact as mass media's coverage of the majority opinion becomes the status quo, and the minority becomes less likely to speak out.

Social isolation

isolationisolatedsocially isolated
Research that considers isolation with regard to the Internet either focuses on how the Internet makes individuals more isolated from society by cutting off their contact from live human beings or how the Internet decreases social isolation of people by allowing them to expand their social networks and giving them more means to stay in touch with friends and family.

Scholar

scholarsindependent scholarprivate scholar
Scholars have long argued over the concept of public within "public opinion".