Sponsor (commercial)

sponsorshipsponsorsponsorssponsoredcorporate sponsorshipsponsorshipscorporate sponsorsponsoringpresentedtitle sponsor
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.wikipedia
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Product placement

embedded marketingplugbrand integration
Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK.
When television began to displace radio, DuMont's Cavalcade of Stars television show was, in its era, notable for not relying on a sole sponsor.

Benefactor (law)

The individual or group that provides the support, similar to a benefactor, is known as sponsor.

Sustaining program

sustainingunsponsoredsustaining series
In effect, most early radio stations had only one sponsor, the company that owned the station.

Sponsorship broker

A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).

Cause marketing

Cause-related marketingCause Related MarketingCause related
According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses is rising at a dramatic rate.

NASCAR Cup Series

Sprint Cup SeriesMonster Energy NASCAR Cup SeriesWinston Cup Series


Adidas AGAdidas-SalomonAdidas Eyewear
For example, Adidas became the sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 sponsorship deal with a guaranteed minimum value of £750 million (more than US$1.1 billion).

Manchester United F.C.

Manchester UnitedNewton HeathManchester United Football Club
For example, Adidas became the sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 sponsorship deal with a guaranteed minimum value of £750 million (more than US$1.1 billion).

Ambush marketing

ambushednot affiliated in any way, shape or form with...sponsorship rules

Sports marketing

sport marketingfinancial reasonsSports marketing in Mexico

List of sports clubs named after a sponsor

a football club renaming itself after its sponsor's name onlyList of sponsored teams

Formula One sponsorship liveries

Formula One sponsorship liveries (Brabham)liverysponsorship liveries
With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.

Ligue 2

Division 2second divisionFrench Division 2
Ligue 2 (, League 2), also known as Domino's Ligue 2 due to sponsorship by Domino's Pizza, is a French professional football league.

Serie A

Italian Football ChampionshipItalian Serie Atop-flight of Italian football
Serie A, also called Serie A TIM due to sponsorship by TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa Campioni d'Italia.

Australian national sports team nicknames

Australian national representative sporting team nicknamesDolphinsFutsalroos
Often the nickname is combined with that of a commercial sponsor, such as the "Qantas Wallabies" or the "Telstra Dolphins".

Tim Hortons Brier

Brierthe BrierLabatt Brier
The current event name refers to its main sponsor, the Tim Hortons coffee and donut shop chain.

EFL League Two

League TwoFootball League TwoLeague 2
The English Football League Two (often referred to as League Two for short or Sky Bet EFL League Two for sponsorship reasons) is the third and lowest division of the English Football League (EFL) and fourth-highest division overall in the English football league system.