Stereotype content model

model of stereotype content
In social psychology, the stereotype content model (SCM) is a model, first proposed in 2002, postulating that all group stereotypes and interpersonal impressions form along two dimensions: (1) warmth and (2) competence.wikipedia
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Stereotype

stereotypesstereotypicalstereotyping
In social psychology, the stereotype content model (SCM) is a model, first proposed in 2002, postulating that all group stereotypes and interpersonal impressions form along two dimensions: (1) warmth and (2) competence.
By contrast, a newer model of stereotype content theorizes that stereotypes are frequently ambivalent and vary along two dimensions: warmth and competence.

Amy Cuddy

The model was first proposed by social psychologist Susan Fiske and her colleagues Amy Cuddy, Peter Glick and Jun Xu.
Cuddy's most cited academic work involves using the stereotype content model that she helped develop to better understand the way people think about stereotyped people and groups.

Susan Fiske

Susan T. FiskeFiske
The model was first proposed by social psychologist Susan Fiske and her colleagues Amy Cuddy, Peter Glick and Jun Xu.
Her four most well-known contributions to the field of psychology are the stereotype content model, ambivalent sexism theory, the continuum model of impression formation, and the power-as-control theory.

Social psychology

social psychologistsocialsocial psychological
In social psychology, the stereotype content model (SCM) is a model, first proposed in 2002, postulating that all group stereotypes and interpersonal impressions form along two dimensions: (1) warmth and (2) competence.

Evolutionary psychology

evolutionary psychologistevolutionary psychologistsevolutionary
The model is based on the notion that people are evolutionarily predisposed to first assess a stranger's intent to either harm or help them (warmth dimension) and second to judge the stranger’s capacity to act on that perceived intention (competence dimension).

Social group

groupsocial groupsgroups
Social groups and individuals that compete for resources (e.g., college admissions space, fresh well water, etc.) with the in-group or self are treated with hostility or disdain.

In-group and out-group

ingroupin-groupoutgroup
Social groups and individuals that compete for resources (e.g., college admissions space, fresh well water, etc.) with the in-group or self are treated with hostility or disdain.

Sample (statistics)

samplesamplesstatistical sample
Subsequent experimental tests on a variety of national and international samples found the SCM to reliably predict stereotype content in different cultural contexts and affective reactions toward a variety of different groups.

Interpersonal perception

interpersonalself-based heuristic
The model has also received support in such domains as interpersonal perception.

David O. Sears

David SearsSearsSears, David O.
In 2015, Kervyn, Fiske, and Yzerbyt expanded the SCM's original definition of threat also include to symbolic threats, based on Kinder and Sears (1981) Symbolic Racism theory, which steams from in-group fears over perceived threats to culture or value norms.

Symbolic racism

racial resentmentLaissez-Faire RacismModern Racism Scale
In 2015, Kervyn, Fiske, and Yzerbyt expanded the SCM's original definition of threat also include to symbolic threats, based on Kinder and Sears (1981) Symbolic Racism theory, which steams from in-group fears over perceived threats to culture or value norms.

Prejudice

bigotrybigotbigoted
Prejudice has been deconstructed and debated by social psychologists for over eight decades.

Gordon Allport

Gordon W. AllportAllportBecoming
Early stereotype research, exemplified by the work of Gordon Allport (1954), concentrated on negative stereotypes within a binary in-group/out-group model.

Defence mechanism

defense mechanismdefense mechanismsdefence mechanisms
Warmth and competence also function separately within an individual's ego defense mechanism.

Management

managerBusiness Managementmanagers
Studies on warmth and competence have had a large impact in social psychology and quickly touched upon related academic fields such as Management Studies or Advertisement.

Advertising research

AdvertisementMarketing Researchtest
Studies on warmth and competence have had a large impact in social psychology and quickly touched upon related academic fields such as Management Studies or Advertisement.

International relations

international affairsinternational politicsforeign relations
The concepts have also found application in the field of International Relations to explore inter-state engagements, with an article suggesting that in public diplomacy (where sovereign states enact relationships with foreign publics), states perceive foreign publics based on dimensions which are akin to warmth and competence: States fathom whether foreign stakeholders warrant caution based on their strategic importance (in parallel to warmth), and whether these publics possess resources that are favourable to the policy-makers' objectives (in parallel to competence).

Public diplomacy

diplomats establish exchange programmespeople-to-people diplomacypropagandistic campaign
The concepts have also found application in the field of International Relations to explore inter-state engagements, with an article suggesting that in public diplomacy (where sovereign states enact relationships with foreign publics), states perceive foreign publics based on dimensions which are akin to warmth and competence: States fathom whether foreign stakeholders warrant caution based on their strategic importance (in parallel to warmth), and whether these publics possess resources that are favourable to the policy-makers' objectives (in parallel to competence).

Sovereign state

statestatessovereign states
The concepts have also found application in the field of International Relations to explore inter-state engagements, with an article suggesting that in public diplomacy (where sovereign states enact relationships with foreign publics), states perceive foreign publics based on dimensions which are akin to warmth and competence: States fathom whether foreign stakeholders warrant caution based on their strategic importance (in parallel to warmth), and whether these publics possess resources that are favourable to the policy-makers' objectives (in parallel to competence).

Positive stereotype

In their stereotype content model (SCM), Fiske and colleagues (2002) provided evidence that being positively stereotyped in one domain typically leads to being correspondingly negatively stereotyped in another domain.

Dehumanization

dehumanizingdehumanizeddehumanisation
Neuroimaging studies have discovered that the medial prefrontal cortex—a brain region distinctively involved in attributing mental states to others—shows diminished activation to extremely dehumanized targets (i.e., those rated, according to the stereotype content model, as low-warmth and low-competence, such as drug addicts or homeless people).