Strategery

The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.wikipedia
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Jim Downey (comedian)

Jim DowneyJames Downey
The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.
For an October 2000 skit satirizing a recent presidential debate, Downey coined the word "strategery" for then-presidential candidate George W. Bush to say, based on Bush's reputation for difficulty with public speaking.

2000 United States presidential election

20002000 presidential electionPresident
After the 2000 presidential election, people inside the Bush White House reportedly began using the term as a joke, and it later grew to become a term of art among them meaning oversight of any activity by Bush's political consultants.

Bushism

BushismsMisunderestimateincorrect grammar
Comedian Will Ferrell played Bush and when asked by a mock debate moderator to "sum up, in a single word, the best argument for his candidacy", replied "strategery" (a mock-Bushism playing on the word "strategy"), thus satirizing Bush's reputation for mispronouncing words.

History of Saturday Night Live (2000–2005)

29th
Will Ferrell's Bush impression coined the term "strategery" in a sketch mocking Bush's propensity for mispronunciations, while Darrell Hammond's Gore was complemented by his slow, deliberate drawl and use of the term "lockbox" during the show's debate sketches.

Saturday Night Live

SNLSaturday Night Live!Velvet Jones
The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.

George W. Bush

BushPresident BushPresident George W. Bush
The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.

Al Gore

GoreVice President Al GoreAl Gore, Jr.
The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.

President of the United States

PresidentU.S. PresidentUnited States President
The word "strategery" was used in a Saturday Night Live sketch, written by James Downey, airing October 7, 2000, which satirized the performances of George W. Bush and Al Gore, two candidates for President of the United States, during the first presidential debate for election year 2000.

Will Ferrell

Betty Kay FerrellFerrellMediocre American Man Trilogy
Comedian Will Ferrell played Bush and when asked by a mock debate moderator to "sum up, in a single word, the best argument for his candidacy", replied "strategery" (a mock-Bushism playing on the word "strategy"), thus satirizing Bush's reputation for mispronouncing words.

Strategy

strategicstrategiesStrategic thought
Comedian Will Ferrell played Bush and when asked by a mock debate moderator to "sum up, in a single word, the best argument for his candidacy", replied "strategery" (a mock-Bushism playing on the word "strategy"), thus satirizing Bush's reputation for mispronouncing words.

Jargon

term of arttechnical terminologytechnical term
After the 2000 presidential election, people inside the Bush White House reportedly began using the term as a joke, and it later grew to become a term of art among them meaning oversight of any activity by Bush's political consultants.

Political consulting

political consultantpolitical advisorpolitical strategist
After the 2000 presidential election, people inside the Bush White House reportedly began using the term as a joke, and it later grew to become a term of art among them meaning oversight of any activity by Bush's political consultants.

CNN

CNN RadioCNN.comCable News Network
A February 9, 2001 transcript of a CNN interview shows Bush using the term, presumably as an intentional nod to the comedy sketch.

Satire

satiricalsatiristsatiric
Affectionately embracing satirical portrayals has been a Bush tactic at other times as well, such as when he presented a self-parodying slide show at the May 2004 Radio and Television Correspondents Dinner about looking for weapons of mass destruction in the Oval Office after the political comic strip Doonesbury satirically portrayed him on a similar comical search.

Comic strip

comic stripscartoon stripcomic-strip
Affectionately embracing satirical portrayals has been a Bush tactic at other times as well, such as when he presented a self-parodying slide show at the May 2004 Radio and Television Correspondents Dinner about looking for weapons of mass destruction in the Oval Office after the political comic strip Doonesbury satirically portrayed him on a similar comical search.

Doonesbury

A Doonesbury SpecialWalden CollegeDoonsbury
Affectionately embracing satirical portrayals has been a Bush tactic at other times as well, such as when he presented a self-parodying slide show at the May 2004 Radio and Television Correspondents Dinner about looking for weapons of mass destruction in the Oval Office after the political comic strip Doonesbury satirically portrayed him on a similar comical search.

Rush Limbaugh

RushLimbaughRush H. Limbaugh III
Rush Limbaugh picked up the usage soon after the SNL airing.

United States v. Libby

Scooter Libby trialUnited States v. I. Lewis Libby2007 "Scooter" Libby trial
A trial exhibit from the 2007 "Scooter" Libby trial included the term, in Libby's daily schedule for June 10, 2003, which showed that Libby had a 6:00 pm "Strategery Meeting" scheduled to last 90 minutes.

Jimmy Kimmel Live!

Jimmy Kimmel LiveThe Jimmy Kimmel ShowJimmy Kimmel
In a 2017 interview on Jimmy Kimmel Live!, Bush recalled a joke argument with SNL's Lorne Michaels about whether an SNL writer or Bush himself had actually coined the term.

Lorne Michaels

MichaelsLorne Michaels’
In a 2017 interview on Jimmy Kimmel Live!, Bush recalled a joke argument with SNL's Lorne Michaels about whether an SNL writer or Bush himself had actually coined the term.

Sarah Palin

PalinTrack PalinTrig Palin
Sarah Palin used the term in an interview with Bill O'Reilly on his television show.

Charles Krauthammer

Speaking of Charles Krauthammer and his political contacts, Palin commented "they're meeting people and they're doing their strategery".

Troubled Asset Relief Program

Troubled Assets Relief ProgramTARPTARP funds
The term is also a centerpiece of the fictitious firm Strategery Capital Management, LLC, a satirical website, which mocks the Treasury's $700 billion "Troubled Asset Rescue Plan" (which itself is a spoof of the real-world Troubled Asset Relief Program, which Bush signed into law in 2008).

Robert Gibbs

A White House reporter, during a September 29, 2009, press briefing, began a question for press secretary Robert Gibbs with "From the standpoint of leverage or strategery..."

Shepard Smith

Shep Smith
Shepard Smith, on his evening news program The FOX Report With Shepard Smith on July 10, 2012, described London official's quoted "overall strategery" in placing anti-aircraft missiles on apartment buildings during the London Olympics.