Swatch

swatchesMercedes SwatchSwatch the ClubSWATCH watchSwatch watches
Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group.wikipedia
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Ernst Thomke

Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.
Thomke, with his collaborators Elmar Mock and Jacques Müller are the inventors of the Swatch, and with the assistance of external Franz Sprecher, a fine marketing specialist, they are the instigators of the success of the Brand Swatch, which spearheaded the resurgence of the Swiss Watch Industry.

ETA SA

ETAETA movementsETA S.A.
Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.
In 1983, critical steps including the merger of ASUAG and SSIH into SMH and the launching of a low-cost, high-tech, artistic and emotional “second watch” - the Swatch.

The Swatch Group

Swatch GroupSwatch Group USAThe Swatch Group Ltd.
Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. Lebanese entrepreneur, Nicolas G. Hayek, who, with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name Societe Suisse de Microelectronique et d'Horlogerie, or SMH, became Chairman of the board of directors and CEO in 1986 (who later significantly changed its name to Swatch Group), further masterminded its development to reach its now major worldwide Swiss watch brand status within the lower end of watch prices.
The launch of the new "Swatch" brand of watch in 1983, by the then ETA SA CEO Ernst Thomke and his young team of engineers, was marked by bold new styling and design.

Quartz crisis

Quartz Revolutionadventchallenge
The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches. Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.
A research consortium, the Swiss ASUAG group (Société Générale de l'Horlogerie Suisse SA), was formed to save the industry and the result was launched in March 1983 – the Swatch.

Watch

wristwatchwatchesdigital watch
Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.
Electronic sports watches, combining timekeeping with GPS and/or activity tracking, address the general fitness market and have the potential for commercial success (Garmin forerunner, Garmin Vivofit, Epson, announced model of Swatch Touch series ).

Nicolas Hayek

Nicolas George HayekNicolas G. Hayek
Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. Lebanese entrepreneur, Nicolas G. Hayek, who, with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name Societe Suisse de Microelectronique et d'Horlogerie, or SMH, became Chairman of the board of directors and CEO in 1986 (who later significantly changed its name to Swatch Group), further masterminded its development to reach its now major worldwide Swiss watch brand status within the lower end of watch prices.
Hayek played a decisive role in the recovery of the Swatch Group with its watch brands Swatch, Blancpain, Omega, Longines, Rado, Tissot, Certina, Mido, Hamilton, Pierre Balmain, Calvin Klein, Flik Flak, Breguet and Lanco.

Swatch Internet Time

Internet Time
Swatch Internet Time
Swatch Internet Time (or .beat time) is a decimal time concept introduced in 1998 by the Swatch corporation as part of their marketing campaign for their line of "Beat" watches.

Near-field communication

NFCnear field communicationnear-field communications
These Swatch models of wristwatches with a quartz movement are additionally equipped with a near-field communication (NFC) chip to accommodate contactless payment.
In November 2015, Swatch and Visa Inc. announced a partnership to enable NFC financial transactions using the "Swatch Bellamy" wristwatch. The system is currently online in Asia thanks to a partnership with China UnionPay and Bank of Communications. The partnership will bring the technology to the US, Brazil, and Switzerland.

Watchmaker

watchmakingwatchmakerswatch-maker
Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group.

Seiko

Hattori SeikoHattori Seiko Co.lorus
Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.

Citizen Watch

CitizenCitizen WatchesCitizen Watch Co.
Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.

Analog watch

Analoganalogue watch
Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.

Zürich

Zurichcity of ZürichZürich, Switzerland
The first collection of twelve Swatch models was introduced on 1 March 1983 in Zürich, Switzerland.

Swiss franc

CHFFrankfrancs
Initially the price ranged from CHF 39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year.

Société de Microélectronique et d'Horlogerie

SMHSMH GroupSociete Suisse de Microelectronique et d'Horlogerie
Lebanese entrepreneur, Nicolas G. Hayek, who, with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name Societe Suisse de Microelectronique et d'Horlogerie, or SMH, became Chairman of the board of directors and CEO in 1986 (who later significantly changed its name to Swatch Group), further masterminded its development to reach its now major worldwide Swiss watch brand status within the lower end of watch prices.

Guinness World Records

Guinness World RecordGuinness Book of World RecordsGuinness Book of Records
The Swatch Skin later went on to enter the Guinness World Book of Records as the world's thinnest plastic watch.

Swarovski

Swarovski crystalsSwarovski crystalAtelier Swarovski
It partnered with Swarovski to encrust the Bijoux line of watches.

Touchscreen

capacitive touchscreentouch screenscreen
The Digital Touch line, launched in 2011, derives its name from the touchscreen technology used.

Liquid-crystal display

LCDliquid crystal displayliquid crystal displays
In contrast to other Swatch families, a digital LCD shows the time.

Backlight

backlitbacklightingback-lit
Various models in different colors of the display are available, which include backlighting for reading in the dark.

Visa Inc.

VisapayWaveVisa card
In November 2015, Swatch and Visa Inc. announced a partnership to enable NFC financial transactions using the Swatch Bellamy wristwatch.

Cloud computing

cloudcloud-basedcloud services
Unlike the Bellamy, model Pay can be programmed and activated in Swatch shops using a Cloud Computing service operated by several Chinese banks.

Subsidiary

subsidiarieswholly owned subsidiarysubsidiary company