Taco Bell

Taco Bell CorporationCrunchwrap SupremePaco BellTaco Bell ExpressTaco Bell IndiaTaco Bell’sTaco HellTaco Political Action CommitteeYo quiero
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc.wikipedia
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Yum! Brands

Yum! Brands, Inc.Yum BrandsTricon Global Restaurants
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, and nachos.
operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

Glen Bell

Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1962 in Downey, California.
Glen William Bell Jr. (September 3, 1923 – January 16, 2010) was an American entrepreneur who founded the Taco Bell chain of restaurants.

KFC

Kentucky Fried ChickenKentucky Fried Chicken (KFC)Colonel Sanders
Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina.
The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell and WingStreet chains.

PepsiCo

PepsiPepsiCo, Inc.Pepsi-Cola Company
In 1978, PepsiCo purchased Taco Bell from Glen Bell.
Brands formerly owned by PepsiCo include: Pizza Hut, Taco Bell, KFC, Hot 'n Now, East Side Mario's, D'Angelo Sandwich Shops, Chevys Fresh Mex, California Pizza Kitchen, Stolichnaya (via licensed agreement), Wilson Sporting Goods, and North American Van Lines.

Pizza Hut

Pizza Hut ExpressBook It!Pizzahut
The chain has since co-branded with Pizza Hut and Long John Silver's as well.
These stores are often paired in a colocation with WingStreet, in USA and Canada, or other sibling brands such as KFC or Taco Bell, and found on college campuses, food courts, theme parks, bowling alleys, and within stores such as Target.

Mountain Dew

Mountain Dew KickstartMt. DewCode Red Mountain Dew
Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast, a tropical-lime-flavored variety of the popular soft drink.
This product line extension trend has continued, with expansion into specialty, limited time production, region-specific, and retailer-specific (Taco Bell, 7-Eleven) variations of Mountain Dew.

Irvine, California

IrvineIrvine, CACity of Irvine
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, and nachos.

Fast food restaurant

fast-food restaurantquick service restaurantfast food chain
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, and nachos.
International brands dominant in North America include McDonald's, Burger King and Wendy's, the number three burger chain in the USA; Dunkin' Donuts, a New England-based chain; automobile oriented Sonic Drive-In's from Oklahoma City; Starbucks, Seattle-born coffee-based fast food beverage corporation; KFC and Taco Bell, which are both part of the largest restaurant conglomerate in the world, Yum! Brands; and Domino's Pizza, a pizza chain known for popularizing home delivery of fast food.

Taco Bell chihuahua

GidgetTaco Bell dogtalking chihuahua-like alien
On July 21, 2009, Gidget, the Chihuahua featured in Taco Bell ads in the late 1990s, was euthanized after suffering a stroke.
Gidget (February 7, 1994 – July 21, 2009), nicknamed the "Taco Bell Chihuahua", was an advertising figure and mascot for the Taco Bell restaurant chain from September, 1997 to July, 2000.

Coalition of Immokalee Workers

In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights.

Hot 'n Now

In 1990, the Hot 'n Now chain was acquired.
That same year, it was acquired by PepsiCo, which placed operations under its Taco Bell unit.

Dollar Cravings

Cinnabon Delights
On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings.
Dollar Cravings (or $1 Dollar Cravings ) is the value menu of American fast-food restaurant Taco Bell.

A&W Restaurants

A&WA&W RestaurantA & W
With the purchase of Yorkshire Global Restaurants, the owners of A&W and Long John Silver's chains, Tricon changed its name to Yum!
Most A&W stores that opened in the U.S. during Yum!'s ownership were co-branded with another of Yum!'s chains—Long John Silver's, Pizza Hut, Taco Bell, or KFC.

ExtraMile Arena

Taco Bell ArenaBSU PavilionBoise
In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho and renamed the stadium Taco Bell Arena.
The BSU Pavilion received its first naming rights sponsorship in June 2004 with Taco Bell, a fast-food restaurant chain based in Irvine, California; the 15-year agreement with the university was for $4 million and the venue was renamed Taco Bell Arena.

Doritos

Dorito2007 Doritos Super Bowl Ad contestCool Ranch Doritos
In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell.
In the 1990s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers.

Snowball (cockatoo)

SnowballSnowball the Cockatoo
2009 commercials for the "Frutista Freeze" frozen drink feature Snowball, an Eleonora Cockatoo noted for his ability to dance to human music.
Snowball has also appeared in TV commercials, advertising Loka brand bottled water in Sweden in 2008 and in a Taco Bell advertisement in 2009, dancing to Rupert Holmes' "Escape (The Piña Colada Song)".

Zantigo

Several locations in the Midwestern United States were converted from Zantigo, a Minneapolis, Minnesota-based Mexican chain which PepsiCo acquired in 1986.
1999 in Minnesota in the United States and also its predecessor, a separate chain of nearly one hundred locations that existed in the 1970s and 1980s, and after several ownership changes was eventually absorbed into Taco Bell in 1987.

Burrito

burritosCalifornia burritobean burrito
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, and nachos.
Taco Bell research chef Anne Albertine experimented with grilling burritos to enhance portability.

Nachos

nachonacho cheeseInternational Day of the Nacho
Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, and nachos.
Though originally formulated as a cheaper and more convenient source of cheese to top nachos, this dip has become popular enough in the U.S. that it is available in some Mexican-themed restaurants, and at major grocery stores, in both name-brand (Frito-Lay, Tostitos, and Taco Bell) and unbranded versions.

Long John Silver's

Long John SilversLong John Silver's Restaurants
The chain has since co-branded with Pizza Hut and Long John Silver's as well. With the purchase of Yorkshire Global Restaurants, the owners of A&W and Long John Silver's chains, Tricon changed its name to Yum!
In 2000, Yorkshire Global Restaurants agreed to test multi branded locations with Louisville, Kentucky based Tricon Global, owner of the KFC, Pizza Hut, and Taco Bell chains.

Lorena Garcia

The new menu was created by celebrity chef Lorena Garcia, which will feature black beans, cilantro rice, citrus and herb marinated chicken and cilantro dressing.
Garcia continued her fight against obesity by working with Taco Bell.

Genetically modified maize

genetically modified cornBt cornBt maize
The shells contained a variety of genetically modified corn called StarLink that was not approved for human consumption.
This corn became the subject of the widely publicized Starlink corn recall, which started when Taco Bell-branded taco shells sold in supermarkets were found to contain the corn.

Bobby Edner

Featuring Varsity Fanclub's Bobby Edner, the rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell.

Orange County, California

Orange CountyOrangeOrange County, CA
In July 2017, Taco Bell announced a partnership with Lyft in which Lyft passengers in Orange County, California can request "Taco Mode" on their way to their destination from 9 PM-2 AM, having a stop at Taco Bell.
Restaurants such as Taco Bell, El Pollo Loco, In-N-Out Burger, Claim Jumper, Marie Callender's, Wienerschnitzel, have headquarters in the city of Irvine as well.

Value menu

Dollar MenuDollar Menu & More
On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings.
In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills.