A report on Takizo Iwasaki

Japanese businessman who is credited with the invention of "shokuhin sampuru", the plastic models of menu items commonly displayed in restaurant street-front windows in Japan.

- Takizo Iwasaki

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Model foods in a restaurant window in Japan

Food model

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Food models (shokuhin sampuru), also known as fake foods or food samples are a model or replica of a food item made from plastic, wax, resin or similar material.

Food models (shokuhin sampuru), also known as fake foods or food samples are a model or replica of a food item made from plastic, wax, resin or similar material.

Model foods in a restaurant window in Japan
Model food dishes in a restaurant in Japan
A fake apple (right), used as a household decoration, compared to a real apple (left)

Iwasaki Be-I is the biggest plastic food manufacturer in Japan, founded by Takizo Iwasaki in 1932.