Television advertisement

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A television advertisement (also called a television commercial, commercial, ad TV advert or simply an advert) is a span of television programming produced and paid for by an organization.wikipedia
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Advertising

advertisementadvertisementscommercial
Advertisers and marketeers may refer to television commercials as TVCs.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

Commercial skipping

skip commercialsautomatically skip through advertisementsremoving commercials
The introduction of digital video recorders (also known as digital television recorders or DTRs), such as TiVo, and services like Sky+, Dish Network and Astro MAX, which allow the recording of television programs into a hard drive, also enabled viewers to fast-forward or automatically skip through advertisements of recorded programs.
Commercial skipping is a feature of some digital video recorders that makes it possible to automatically skip commercials in recorded programs.

Bulova

Bulova Watch CompanyAccutronBulova Watch Co.
The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time.
Bulova produced the world's first television advertisement, on July 1, 1941 (the first day that commercial advertising was permitted on television), before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies over New York station WNBT (now WNBC).

TiVo

and TiVoMomvoTiVo (TMF and TY and TY+)
The introduction of digital video recorders (also known as digital television recorders or DTRs), such as TiVo, and services like Sky+, Dish Network and Astro MAX, which allow the recording of television programs into a hard drive, also enabled viewers to fast-forward or automatically skip through advertisements of recorded programs.
A program can be watched from the beginning even if it's in the middle of being recorded, which is something that VCRs cannot do. Some users take advantage of this by waiting 10 to 15 minutes after a program starts (or is replayed from a recording), so that they can fast forward through commercials.

Jingle

jinglesadvertising jingleradio jingle
Many television advertisements feature songs or melodies ("jingles") or slogans designed to be striking and memorable, which may remain in the minds of television viewers long after the span of the advertising campaign.
Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image.

Creature Comforts

Creature Comforts America
In any popular vote for the most memorable television advertisements in the UK, such as on ITV or Channel 4, the top positions in the list invariably include animations, such as the classic Smash and Creature Comforts advertisements.
In 1990, Nick Park worked with Phil Rylance and Paul Cardwell to develop a series of British television advertisements for the electricity boards' "Heat Electric" campaign.

Where's the beef?

beefcatch phrase
Another example is "Where's the Beef?", which grew so popular it was used in the 1984 presidential election by Walter Mondale.
The phrase first came to public attention in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984.

We've Only Just Begun

Additionally songwriter Paul Williams composed a piece for a Crocker Bank commercial which he lengthened and The Carpenters recorded as "We've Only Just Begun".
It debuted within a wedding-themed television commercial for Crocker National Bank in California in the winter of 1970, with Williams on vocals.

I've fallen, and I can't get up!

Another popular catch-phrase is "I've fallen and I can't get up", which still appears occasionally, over two decades after its first use.
"I've fallen, and I can't get up!" is a famous catchphrase of the late 1980s and early 1990s popular culture based upon a line from a United States-based television commercial.

Digital video recorder

DVRPVRpersonal video recorder
The introduction of digital video recorders (also known as digital television recorders or DTRs), such as TiVo, and services like Sky+, Dish Network and Astro MAX, which allow the recording of television programs into a hard drive, also enabled viewers to fast-forward or automatically skip through advertisements of recorded programs.
Watching pre-recorded programs allows users to fast-forward through commercials, and some technology allows users to remove commercials entirely.

Vertigo (U2 song)

VertigoVertigo" (U2 song)
Music-licensing agreements with major artists, especially those that had not previously allowed their recordings to be used for this purpose, such as Microsoft's use of "Start Me Up" by the Rolling Stones and Apple Inc.'s use of U2's "Vertigo" became a source of publicity in themselves.
U2 performed "Vertigo" in a television commercial for the Apple iPod as part of a cross-marketing plan to promote both the album and Apple's music products (especially the U2 Special Edition iPod and the iTunes Music Store's exclusive digital box set for U2, The Complete U2).

Direct response television

direct responseDRTVas seen on TV" sales
Direct response television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site.

Coca-Cola

CokeCoca ColaThe Coca-Cola Company
An example of this is found on the recent popular Gocompare.com advert that utilises "Over There", the 1917 song popular with United States soldiers in both World Wars and written by George M. Cohan during World War I. In 1971 the converse occurred when a song written for a Coca-Cola advertisement was re-recorded as the pop single "I'd Like to Teach the World to Sing (In Perfect Harmony)" by the New Seekers, and became a hit.
Some Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson advertising agency.

Stiltskin

Peter LawlorInside
A famous case is Levi's company, which has used several one hit wonders in their advertisements (songs such as "Inside", "Spaceman", and "Flat Beat").
The completed band set to work on the music Lawlor had written for the British Levi's television advertisement, "Creek".

Upfront (advertising)

upfrontupfrontsupfront presentation
Upfront (advertising)
It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.

Music in advertising

music bedadvertisement jinglesadvertising song
Generic scores for advertisements often feature clarinets, saxophones, or various strings (such as the acoustic/electric guitars and violins) as the primary instruments.
Accompanying a TV commercial, music either structures the narrative or tells a narrative itself.

Revolution (Beatles song)

RevolutionRevolution 1a song of that name
This also occurred in 1987 when Nike used the original recording of The Beatles' song "Revolution" in an advertisement for athletic shoes.
In 1987, "Revolution" became the first Beatles recording to be licensed for use in a television commercial.

Advertising adstock

Advertising adstock
The underlying theory of adstock is that the exposure to television advertising builds awareness in the consumer markets, resulting in sales.

ZADZADZ

ZADZADZ
ZADZADZ is an online video database of current television commercials, featuring everything from video games to hair care products grouped into consumer-desired categories.

FAST marketing

FAST marketing
The tool devised to exploit the theory on a commercial scale, FAST marketing, was a process that involved engineering consumer trial of a product in the immediate wake of television advertising designed to set accurate expectations of the true experience.

Light & Day

In 2010, research conducted by PRS for Music revealed that "Light & Day" by The Polyphonic Spree is the most performed song in UK TV advertising.
In April 2010, research conducted by PRS for Music revealed that the song was the most performed in UK Television advertising.

Television consumption

watching televisionconsumedconsumes
Television consumption
Television advertising

Marketing

marketedmarketermarketing campaign
Advertisers and marketeers may refer to television commercials as TVCs.

History of television

televisionelectronic televisiontelevision history
Advertisements of this type have promoted a wide variety of goods, services and ideas from early times in the history of television.

Nielsen Media Research

NielsenNielsen prime DVR lift dataNeilsen
The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").