The Philco Television Playhouse

The Philco-Goodyear Television PlayhousePhilco TV PlayhousePhilco PlayhousePhilco Television PlayhousePhilco-Goodyear TV PlayhousePhilcoPhilco Summer PlayhousePhilco-Goodyear Television PlayhouseThe Big Deal" (TV play)The Philco
The Philco Television Playhouse is an American television anthology series that was broadcast live on NBC from 1948 to 1955.wikipedia
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Fred Coe

(The reference book Encyclopedia of Television Shows, 1925 through 2010 lists the program as having been broadcast 1948-1956.) Produced by Fred Coe, the series was sponsored by Philco.
Fred Coe (December 13, 1914 – April 29, 1979), nicknamed Pappy, was an American television producer and director most famous for The Goodyear Television Playhouse/The Philco Television Playhouse in 1948-1955 and Playhouse 90 from 1957 to 1959.

Anthology series

anthologyanthology television seriesanthology drama
The Philco Television Playhouse is an American television anthology series that was broadcast live on NBC from 1948 to 1955.
In the history of television, live anthology dramas were especially popular during the Golden Age of Television of the 1950s with series such as The United States Steel Hour and The Philco Television Playhouse.

Golden Age of Television

Golden AgeTelevision's Golden AgeTV's Golden Age
It was one of the most respected dramatic shows of the Golden Age of Television, winning a 1954 Peabody Award and receiving eight Emmy nominations between 1951 and 1956.
Examples include Kraft Television Theatre (debuted May 7, 1947), The Chevrolet Tele-Theatre (debuted September 27, 1948), Television Playhouse (debuted December 4, 1947), The Philco Television Playhouse (debuted October 3, 1948), Westinghouse Studio One (debuted November 7, 1948), and Your Show Time (debuted January 21, 1949).

Robert Alan Aurthur

The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.
One of his four 1951-55 plays for Philco Television Playhouse was the Emmy-nominated A Man Is Ten Feet Tall (1955), with Don Murray and Sidney Poitier, which was adapted two years later as the theatrical film, Edge of the City (1957) with Poitier and John Cassavetes.

Horton Foote

The ChaseThe Horton Foote Plays
The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.
Throughout the 1950s, Foote wrote for The Philco Television Playhouse, The United States Steel Hour, Playhouse 90, Studio One, and Armchair Theatre, among others.

Marty (teleplay)

Marty1953 teleplay of the same nameMarty Piletti
Its most famous drama was Chayefsky's Marty (May 24, 1953), which starred Rod Steiger and was later made into a movie that won an Academy Award for Ernest Borgnine.
It was telecast live May 24, 1953, on The Philco Television Playhouse with Rod Steiger in the title role and Nancy Marchand, in her television debut, playing opposite him as Clara.

Dennis Cross

Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
He performed with silent film star Lillian Gish in the 1953 episode A Trip to the Bountiful of NBC's Philco Television Playhouse.

Rod Steiger

Rodney Steven Steiger
Its most famous drama was Chayefsky's Marty (May 24, 1953), which starred Rod Steiger and was later made into a movie that won an Academy Award for Ernest Borgnine.
He continued to make appearances in various playhouse television productions, appearing in five episodes of Kraft Theatre (1952–54), which earned him praise from critics, six episodes of The Philco Television Playhouse (1951–55) and two episodes of Schlitz Playhouse of Stars (1957–58).

Tad Mosel

The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.
He also wrote for The Philco Television Playhouse (1954), Producers' Showcase and Studio One.

Paddy Chayefsky

Paddy ChayevskyChayefskyThe Passion of Josef D.
The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.
Philco Television Playhouse producer Fred Coe saw the Danger and Manhunt episodes and enlisted Chayefsky to adapt the story It Happened on the Brooklyn Subway about a photographer on a New York City Subway train who reunites a concentration camp survivor with his long-lost wife.

Philco

Philco CorporationPhilco-FordFord Aerospace and Communication
(The reference book Encyclopedia of Television Shows, 1925 through 2010 lists the program as having been broadcast 1948-1956.) Produced by Fred Coe, the series was sponsored by Philco.
*The Philco Television Playhouse

Eva Marie Saint

Eva M. Saint
Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
In 1955, Saint was nominated for her first Emmy for "Best Actress In A Single Performance" on The Philco Television Playhouse, for playing the young mistress of middle-aged E. G. Marshall in Middle of the Night by Paddy Chayefsky.

Goodyear Television Playhouse

Goodyear PlayhouseGoodyear TV PlayhouseThe Goodyear Television Playhouse
Beginning in 1951, Philco shared sponsorship of the program with Goodyear, with the title alternating between Philco Television Playhouse and Goodyear Television Playhouse to reflect that week's sponsor.
Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.

Joanne Woodward

See How She Runs
Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
Woodward managed to get roles on TV shows such as Tales of Tomorrow, Goodyear Playhouse, Danger, The Philco-Goodyear Television Playhouse, You Are There, The Web, The Ford Television Theatre, The Elgin Hour, Robert Montgomery Presents, Armstrong Circle Theatre, The Star and the Story, Omnibus, Star Tonight, and Ponds Theater.

Janet De Gore

Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
Her early roles were in dramatic anthologies, including Hallmark Hall of Fame, the Philco Television Playhouse, and Kraft Television Theatre.

José Ferrer

Jose FerrerFerrer, JoseHollywood star
Many of these actors were making their first television appearance; one was Jose Ferrer, who recreated his stage performance in a one-hour television condensation of Cyrano de Bergerac a full year before the 1950 film version, for which Ferrer won an Oscar, was released.
He performed two shows for The Philco-Goodyear Television Playhouse on TV in 1949: Cyrano, playing the title role, and an adaptation of What Makes Sammy Run?, playing Sammy Glick (adapted by Paddy Chayefsky).

The Alcoa Hour

Alcoa-Goodyear PlayhouseAlcoa-Goodyear Theatre
In 1955, the show was retitled The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor.
Like the Philco Television Playhouse and Goodyear Television Playhouse that had preceded it, The Alcoa Hour was a one-hour live dramatic anthology series presenting both original stories and adaptations of popular works.

William Templeton (screenwriter)

William Templeton
The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.

Kim Stanley

Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
Among her many starring roles was Wilma, a star-struck 15-year-old girl from the U.S. Gulf Coast of Texas in Horton Foote's A Young Lady of Property, which aired on The Philco-Goodyear Television Playhouse on April 5, 1953.

Sumner Locke Elliott

Sumner Locke
The series launched the television writing careers of Robert Alan Aurthur, Paddy Chayefsky, Sumner Locke Elliott, Horton Foote, Tad Mosel, William Templeton, Arnold Schulman, and Gore Vidal.
"The Thin Air" (1952), "We Were Children" (1952), "Before I Wake" (1953) and "Friday the 13th" (1954) for Philco Television Playhouse

Everett Sloane

Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.
In 1950, for example, he portrayed Vincent Van Gogh in The Philco-Goodyear Television Playhouse's production "The Life of Vincent Van Gogh."

Ernest Borgnine

BorgnineErmes Effron Borgnino
Its most famous drama was Chayefsky's Marty (May 24, 1953), which starred Rod Steiger and was later made into a movie that won an Academy Award for Ernest Borgnine.

Edge of the City

The final Philco production, on October 2, 1955, was Robert Alan Aurthur's A Man Is Ten Feet Tall, co-starring Don Murray and Sidney Poitier, which was adapted and expanded into the 1957 MGM feature film, Edge of the City, with Poitier recreating his original role and John Cassavetes in Murray's part.
Robert Alan Aurthur's screenplay was expanded from his original script, staged as the final episode of Philco Television Playhouse, A Man Is Ten Feet Tall (1955), also featuring Poitier.

Ira Skutch

In the early days of television he produced and directed episodes of Kraft Television Theatre and The Philco Television Playhouse.

Melvyn Douglas

Douglas, MelvynMelvin Douglas
Among the many performers on the Philco Television Playhouse were Dennis Cross, Lillian Gish, Janet De Gore, Melvyn Douglas, Grace Kelly, Jack Klugman, Cloris Leachman, Walter Matthau, Steve McQueen, Paul Muni, ZaSu Pitts, Eva Marie Saint, Everett Sloane, Kim Stanley, Eli Wallach and Joanne Woodward.