This Is Your Brain on Drugs

this-is-your-brain-on-drugs
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.wikipedia
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John Roselius

The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still doesn't understand the dangers of drug abuse.
He appeared in numerous films, guest starred on many TV shows, and was the principal actor in over 200 television commercials, including the famed This Is Your Brain on Drugs public service announcement.

Anthony Marinelli

Anthony Marinelli scored the shorter versions.
He composed the music for the infamous "Fried Egg" version of This Is Your Brain on Drugs television commercial.

Rachael Leigh Cook

Cook
The second PSA, from 1997, featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain," before lifting up a frying pan with the words, "this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it. She lifts the pan back up, saying, "and this is what your body goes through", in reference to the remnants of the smashed egg now dripping from the bottom of the pan and down her arm.
Cook first gained national attention in 1997, when she was featured in the famous This Is Your Brain on Drugs PSA television advertisement, in which she proceeds to destroy a kitchen with a frying pan as she lists the important things in life that heroin harms.

Partnership for Drug-Free Kids

Partnership for a Drug-Free AmericaPartnership for a Drug Free AmericaThe Partnership at Drugfree.org
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.
The organization is perhaps best known for its iconic TV ad This Is Your Brain on Drugs, but it had made over 3,000 ads by 2011 while pursuing a flexible strategy.

I learned it by watching you!

I learned it by watching you!
Much like another infamous PSA, This Is Your Brain on Drugs, the campaign is notorious in modern internet culture for its confusing premise and lack of lasting effect and notability, and has been parodied multiple times.

Sleeping Powder

English virtual band Gorillaz used the PSA in the music video for their single "Sleeping Powder".
The music video opens with a clip from the 1987 anti-drug PSA, This Is Your Brain on Drugs.

United States

American🇺🇸U.S.
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.

Narcotic

narcoticsdrugsdrug
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.

Public service announcement

PSApublic service announcementsPSAs
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.

Frying pan

skilletpanfrigideira
He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs."

Los Angeles

Los Angeles, CaliforniaLos Angeles, CALA
The PSA, titled "Frying Pan" (a.k.a. "Fried Egg" and "Any Questions?"), was conceived by art directors Scot Fletcher and Rick Bell, copywriter Larre Johnson and creative director Paul Keye at Los Angeles-based agency keye/donna/pearlstein.

Joe Pytka

It was directed by Joe Pytka through his own Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney.

Venice, Los Angeles

VeniceVenice BeachVenice, California
It was directed by Joe Pytka through his own Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney.

Heroin

diamorphinediacetylmorphinesmack
The second PSA, from 1997, featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain," before lifting up a frying pan with the words, "this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it. She lifts the pan back up, saying, "and this is what your body goes through", in reference to the remnants of the smashed egg now dripping from the bottom of the pan and down her arm.

New York City

New YorkNew York, New YorkNew York City, New York
This PSA, likewise titled "Frying Pan", was conceived by art director Doug Hill, copywriter Ken Cills and creative director Graham Turner at New York-based agency Margeotes/Fertitta & Partners.

Santa Monica, California

Santa MonicaSanta Monica, CACity of Santa Monica
It was directed by Eden Tyler through New York-based production company Zooma Zooma, produced by agency producer Ed Kleban and Zooma Zooma producer Joseph Mantegna and edited by Jay Nelson at Santa Monica-based Avenue Edit.

Drug Policy Alliance

DPA
In 2017, Rachael Leigh Cook used imagery from the This is Your Brain on Drugs commercials in a PSA by the Drug Policy Alliance.

War on drugs

counter-narcoticsdrug interdictiondrug war
The PSA critiqued the War on Drugs and its contribution to mass incarceration, structural racism and poverty.

Societal racism

structural racismstructural
The PSA critiqued the War on Drugs and its contribution to mass incarceration, structural racism and poverty.

YouTube

youtube.comYouTube channelYouTuber
The ad was posted to YouTube on April 20, 2017 in recognition of 4/20.

420 (cannabis culture)

4204/20April 20
The ad was posted to YouTube on April 20, 2017 in recognition of 4/20.

Las Vegas

Las Vegas, NevadaLas Vegas, NVVegas
This version of the PSA, titled "Brain on Cannabis", was conceived by creative director Dustin Iannotti, at Las Vegas-based agency Artisans on Fire.

TV Guide

TVGuide.comTV Guide AwardsTV Guide Award
TV Guide named the commercial one of the top one hundred television advertisements of all time, and Entertainment Weekly named it the 8th best commercial of all time.

Entertainment Weekly

EWEW.comEWwy Award
TV Guide named the commercial one of the top one hundred television advertisements of all time, and Entertainment Weekly named it the 8th best commercial of all time.

American Egg Board

The American Egg Board had an issue with the PSA because they didn't want their product associated with the unhealthiness of drug use.