Timex Group USA

TimexTimex CorporationWaterbury Clock CompanyTimex GroupTimex Group USA, Inc.Takes a licking and keeps on tickingThe Waterbury Clock CompanyTimex Watch ShowroomUnited States Time CorporationWaterbury watch
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American manufacturing company founded in 1854.wikipedia
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Waterbury, Connecticut

WaterburyWaterbury, CTEast Mountain
In 1854, the company was founded as the Waterbury Clock Company in Waterbury, Connecticut.
The Waterbury Clock Company produced the Mickey Mouse watch in 1933 under the Ingersoll brand. The watch was so popular that over 11,000 were sold the first day, and it saved the company from bankruptcy.

Timex Group

TimexTimex CorporationTimex Group B.V.
The company is now a wholly owned subsidiary of the Dutch conglomerate Timex Group B.V.. Timex USA's international holding company, the Timex Group, launched the TX Watch Company in late 2006.
It is the corporate parent of several global watchmaking companies including Timex Group USA, Inc., TMX Philippines, Inc., and Timex Group India Ltd.

Dollar watch

dollar pocket watchdollar-typewatches
In 1896, Ingersoll introduced the Ingersoll Yankee, a dollar pocket watch supplied by Waterbury Clock Company.
By 1880 the Waterbury Clock Company had lowered costs to the point where they could sell their so called long wind watch for $3.50.

Ingersoll Watch Company

IngersollIngersoll LtdIngersoll Watch
During the turn of the century, Waterbury Clock Company produced millions of pocket watches for the newly created partnership of Robert and his brother Charles, Robert H. Ingersoll & Bro., under their own brand name.
In 1944 the Waterbury Clock Company was renamed United States Time Corporation (now Timex Group USA) and continued producing Ingersoll watches in the United States through the 1950s.

ZX81

Sinclair ZX81ZX-81Sinclair ZX-81
In a joint venture with Sinclair Research Ltd., the company entered the home computer business, selling such computers as the Timex Sinclair 1000 and succeeding machines, modeled on the ZX81 and ZX Spectrum.
The ZX81 is a home computer that was produced by Sinclair Research and manufactured in Dundee, Scotland by Timex Corporation.

Mickey Mouse

MickeyKing MickeyTopolino
In 1930, a license agreement was reached with Walt Disney, resulting in the production of the famous Mickey Mouse watches and clocks under the Ingersoll brand name.
The first Mickey watch was sold at the Century of Progress in Chicago, 1933 for $3.75 . Mickey Mouse watches have been sold by other companies and designers throughout the years, including Timex, Elgin, Helbros, Bradley, Lorus, and Gérald Genta The fictional character Robert Langdon from Dan Brown's novels was said to wear a Mickey Mouse watch as a reminder "to stay young at heart."

Timex Sinclair 1000

TS1000TS1500Timex 1000
In a joint venture with Sinclair Research Ltd., the company entered the home computer business, selling such computers as the Timex Sinclair 1000 and succeeding machines, modeled on the ZX81 and ZX Spectrum.
The Timex Sinclair 1000 (TS1000) was the first computer produced by Timex Sinclair, a joint venture between Timex Corporation and Sinclair Research.

Russ Alben

A marketing decision was made to use the most credible newsman in the United States at that time, John Cameron Swayze, as a spokesperson for live torture tests on television with the tag line created by Russ Alben, "Timex – Takes a Licking and keeps on Ticking", a well-recognized campaign in advertising history.
Alben is credited with writing the Good & Plenty's Choo Choo Charlie jingle and creating the Timex watch advertising slogan, "It takes a licking and keeps on ticking."

DUROWE

Timex also purchased the DUROWE (Deutsche Uhrenrohwerke) brand.
However, due to a downturn in business, the DUROWE and Laco brands were sold to the Timex Corporation on 1 February 1959.

Home computer

home computershomehome computing
In a joint venture with Sinclair Research Ltd., the company entered the home computer business, selling such computers as the Timex Sinclair 1000 and succeeding machines, modeled on the ZX81 and ZX Spectrum.
Mattel, Coleco, Texas Instruments and Timex, none of which had any previous connection to the computer industry, all had short-lived home computer lines in the early 1980s.

Timex Ironman

Ironman seriesIronman Triathlon
Top athletes assisted in the design of sports watches for specific sports which led to the introduction of the Ironman Triathlon in 1986.
The Timex Ironman (Ironman-Triathlon) is a digital wristwatch first produced by Timex in 1986 that continues to be made in various styles today.

Timex Datalink

Timex Datalink USBTimex Data LinkTimex Ironman Datalink
In 1994, Timex acquired the Nautica Watches license and introduced Timex Data Link.
Timex Datalink or Timex Data Link is a line of early smartwatches manufactured by Timex and is considered a wristwatch computer.

Sinclair Research

SinclairScience of CambridgeSinclair Research Ltd
In a joint venture with Sinclair Research Ltd., the company entered the home computer business, selling such computers as the Timex Sinclair 1000 and succeeding machines, modeled on the ZX81 and ZX Spectrum.
In February 1982, Timex Corporation obtained a license to manufacture and market Sinclair's computers in the USA under the name Timex Sinclair.

ZX Spectrum

SpectrumSinclair ZX SpectrumSinclair Spectrum
In a joint venture with Sinclair Research Ltd., the company entered the home computer business, selling such computers as the Timex Sinclair 1000 and succeeding machines, modeled on the ZX81 and ZX Spectrum.
Sinclair licensed the Spectrum design to Timex Corporation in the United States.

John Cameron Swayze

John Swayze
A marketing decision was made to use the most credible newsman in the United States at that time, John Cameron Swayze, as a spokesperson for live torture tests on television with the tag line created by Russ Alben, "Timex – Takes a Licking and keeps on Ticking", a well-recognized campaign in advertising history.
By that time Swayze—despite a brief anchoring of an evening newscast for the American Broadcasting Company—was widely known for starring in a series of television commercials for Timex in which he recited the tagline "It takes a licking and keeps on ticking."

TX Watch Company

a line of high-end watches
Timex USA's international holding company, the Timex Group, launched the TX Watch Company in late 2006.
The TX Watch Company was launched in 2006 by the Timex Group, an international holding group and corporate parent of global watchmaking companies, including Timex Group USA, Inc., TMX Philippines, Inc., and Timex Group India Ltd.

Joakim Lehmkuhl

In 1940, Thomas Olsen (owner and operator of Fred. Olsen Shipping Co.) and Joakim Lehmkuhl fled Norway with their families because of the Nazi invasion.
He became co-owner of the company Timex Corporation, and served as CEO and chairman of the board until 1974.

Timexpo Museum

Timexpo: The Timex Museum
Timexpo: The Timex Museum
The Timexpo Museum in Waterbury, Connecticut was dedicated to the history of Timex Group and its predecessors, featuring exhibits going back to the founding of Waterbury Clock Company in 1854.

Indiglo

Indiglo
Indiglo is a product feature on watches marketed by Timex, incorporating an electroluminescent panel as a backlight for even illumination of the watch dial.

Watch

wristwatchwatchesdigital watch
The Waterbury Clock Company met this need by modifying the small Ingersoll ladies' Midget pocket watch to become military-issue wristwatches — lugs were added for a canvas strap, the crown was repositioned to 3 o'clock, hands and numbers were made luminescent for nighttime readability, thus making one of the first wrist watches.
The pin-lever escapement (called the Roskopf movement after its inventor, Georges Frederic Roskopf), which is a cheaper version of the fully levered movement, was manufactured in huge quantities by many Swiss manufacturers as well as by Timex, until it was replaced by quartz movements.

American clock

American clock
Waterbury Clock Company, 1857–1944

Portmanteau

portmanteau wordportmanteauscombination
Shortly after purchasing the Waterbury Clock Company in 1941, founder Thomas Olsen had renamed the company Timex, as a portmanteau of Time (referring to Time magazine) and Kleenex.

Time (magazine)

TimeTime'' magazineTime Magazine
Shortly after purchasing the Waterbury Clock Company in 1941, founder Thomas Olsen had renamed the company Timex, as a portmanteau of Time (referring to Time magazine) and Kleenex.

Kleenex

Shortly after purchasing the Waterbury Clock Company in 1941, founder Thomas Olsen had renamed the company Timex, as a portmanteau of Time (referring to Time magazine) and Kleenex.

American Brass Company

Benedict & Burnham Manufacturing CompanyAnsonia Brass & Battery Companybrass factory
In 1854, Waterbury, Connecticut-based brass manufacturer Benedict & Burnham created Waterbury Clock Company to manufacture clocks using brass wheels and gears.