User-generated content

An example of user-generated content in the virtual world Second Life

Any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis.

- User-generated content
An example of user-generated content in the virtual world Second Life

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Naver

South Korean online platform operated by the Naver Corporation.

South Korean online platform operated by the Naver Corporation.

To fill this void, Naver became an early pioneer in user-generated content through the creation of the 'Knowledge iN (Hangul: 네이버 지식인)' service in 2002.

Social media app icons on a smartphone

Social media

Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.

Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.

Social media app icons on a smartphone
SixDegrees, launched in 1997, is often regarded as the first social media site.

2) User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.

The Internet Messenger by Buky Schwartz, located in Holon, Israel

Online video platform

An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue.

An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue.

The Internet Messenger by Buky Schwartz, located in Holon, Israel

Online video platforms can use a software as a service (SaaS) business model, a do it yourself (DIY) model or user-generated content (UGC) model.

A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes

Web 2.0

A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes
Edit box interface through which anyone could edit a Wikipedia article.
A list of ways that people can volunteer to improve Mass Effect Wiki, an example of content generated by users working collaboratively.

Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users.

Wikimania 2007 Citizen Journalism Unconference

Citizen journalism

Based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information."

Based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information."

Wikimania 2007 Citizen Journalism Unconference
Citizen journalist at English Defense League demonstration in London, 2011
2004 tsunami picture taken by a bystander and uploaded to Wikimedia Commons
Person using a smartphone to take photographs

Citizen journalism is a specific form of both citizen media and user-generated content (UGC).

The historic World Wide Web logo, designed by Robert Cailliau.

World Wide Web

World's dominant software platform.

World's dominant software platform.

The historic World Wide Web logo, designed by Robert Cailliau.
A web page displayed in a web browser
A global map of the Web Index for countries in 2014
This NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.
The World Wide Web functions as an application layer protocol that is run "on top of" (figuratively) the Internet, helping to make it more functional. The advent of the Mosaic web browser helped to make the web much more usable, to include the display of images and moving images (GIFs).
Graphic representation of a minute fraction of the WWW, demonstrating hyperlinks
A screenshot of a web page on Wikimedia Commons
Dynamic web page: example of server-side scripting (PHP and MySQL)
The usap.gov website
The inside and front of a Dell PowerEdge web server, a computer designed for rack mounting
Multiple web servers may be used for a high traffic website; here, Dell servers are installed together to be used for the Wikimedia Foundation.
The results of a search for the term "lunar eclipse" in a web-based image search engine

Website content can be provided by a publisher or interactively from user-generated content.

Screenshot of homepage on 14 November 2021

YouTube

American online video sharing and social media platform headquartered in San Bruno, California.

American online video sharing and social media platform headquartered in San Bruno, California.

Screenshot of homepage on 14 November 2021
Screenshot of homepage on 14 November 2021
From left to right: Chad Hurley, Steve Chen, and Jawed Karim, the founders of YouTube
The YouTube logo was used from its launch until 2007, it returned in 2008 and got removed again in 2010. Another version of this logo without their "Broadcast Yourself" slogan was used until 2011.
YouTube's headquarters in San Bruno, California
YouTube logo from 2015 until 2017
Logo of YouTube Go
Jordan Hoffner at the 68th Annual Peabody Awards accepting for YouTube
Leading YouTube content creators met at the White House with U.S. President Obama to discuss how government could better connect with the "YouTube generation."
Forbes has reported the total annual earnings of the top ten YouTuber accounts, and the income of the single highest-earning account.

Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors.

The Wikipedia Village Pump is a forum used to discuss improvements on Wikipedia

Internet forum

Online discussion site where people can hold conversations in the form of posted messages.

Online discussion site where people can hold conversations in the form of posted messages.

The Wikipedia Village Pump is a forum used to discuss improvements on Wikipedia
An Internet forum powered by phpBB
FUDforum, another Internet forum software package
Internet forums are used frequently in conjunction with multiplayer online games.

From a technological standpoint, forums or boards are web applications managing user-generated content.

Amateur footballer

Amateur

Generally considered a person who pursues an avocation independent from their source of income.

Generally considered a person who pursues an avocation independent from their source of income.

Amateur footballer

Amateurs and their pursuits are also described as popular, informal, self-taught, user-generated, DIY, and hobbyist.

Open systems have input and output flows, representing exchanges of matter, energy or information with their surroundings.

Review

Evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture.

Evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture.

Open systems have input and output flows, representing exchanges of matter, energy or information with their surroundings.

Consumer reviews, also called 'word of mouth' and 'user-generated content' differ from 'marketer-generated content' in their evaluation from consumer or user point of view.