Verve Records

VerveVerve Music GroupVerve ForecastNorgranBirdologyVerve Label GroupVerve/GitanesVerve FolkwaysMGM-VerveVerve division of MGM Records
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others.wikipedia
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Ella Fitzgerald

EllaElla Fitzgerald and Her OrchestraFitzgerald
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others. Norman Granz created Verve to produce new recordings by Ella Fitzgerald, whom he managed; the first album the label released was Ella Fitzgerald Sings the Cole Porter Song Book.
Her manager was Moe Gale, co-founder of the Savoy, until she turned the rest of her career over to Norman Granz, who founded Verve Records to produce new records by Fitzgerald.

Norman Granz

GranzThe Sound of America
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others.
He was the founder of five record labels: Clef, Norgran, Down Home, Verve and Pablo.

Clef Records

ClefClef Record
It absorbed the catalogues of Granz's earlier labels, Clef Records, founded in 1946, Norgran Records, founded in 1953, and material previously licensed to Mercury Records.
It became part of Verve Records, which Granz created in 1956.

Norgran Records

NorgranNorgan
It absorbed the catalogues of Granz's earlier labels, Clef Records, founded in 1946, Norgran Records, founded in 1953, and material previously licensed to Mercury Records.
It became part of Verve Records, which Granz created in 1956.

The Mothers of Invention

Mothers of InventionThe MothersFrank Zappa and the Mothers of Invention
Verve also served as the original home of rock music acts such as The Velvet Underground, Frank Zappa and The Mothers of Invention. Aside from jazz, Verve's catalogue included the Righteous Brothers, the Velvet Underground, Frank Zappa & the Mothers of Invention, Rare Earth, and the Blues Project, as well as a series of "Sound Impressions of an American on Tour" records, produced in cooperation with Esquire Magazine.
Under Zappa's helm, it was signed to jazz label Verve Records as part of the label's diversification plans.

Ella Fitzgerald Sings the Cole Porter Song Book

Ella Fitzgerald Sings the Cole Porter SongbookCole Porter SongbookCole Porter
Norman Granz created Verve to produce new recordings by Ella Fitzgerald, whom he managed; the first album the label released was Ella Fitzgerald Sings the Cole Porter Song Book.
This was Fitzgerald's first album for the newly created Verve Records (and the first album to be released by the label.) Granz decided to have Fitzgerald record well-established popular works because I was interested in how I could enhance Ella’s position, to make her a singer with more than just a cult following amongst jazz fans.

Billie Holiday

Lady DayHolidayBillie
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others. The catalog grew throughout the 1950s and 1960s to include Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young.
She recorded it again for Verve.

Frank Zappa

ZappaVaulternative RecordsFrank
Verve also served as the original home of rock music acts such as The Velvet Underground, Frank Zappa and The Mothers of Invention. Aside from jazz, Verve's catalogue included the Righteous Brothers, the Velvet Underground, Frank Zappa & the Mothers of Invention, Rare Earth, and the Blues Project, as well as a series of "Sound Impressions of an American on Tour" records, produced in cooperation with Esquire Magazine.
Wilson signed the Mothers to the Verve division of MGM, which had built up a strong reputation for its releases of modern jazz recordings in the 1940s and 1950s, but was attempting to diversify into pop and rock audiences.

Decca Records

DeccaDecca ClassicsDecca Record Company
This company is also home to historic imprints including Verve Forecast, Impulse and Decca Records.
In 2017, Universal Music revived Decca's American classical music arm as Decca Gold under the management of Verve Music Group.

Creed Taylor

At Verve, Creed Taylor was made head producer.
His career also included periods at Bethlehem Records, ABC-Paramount (including their jazz label, Impulse!), Verve, and A&M Records.

Mo Ostin

Michael "Mo" OstinMichael OstinMorris "Mo" Ostin
Sinatra established Reprise Records and hired Mo Ostin, an executive at Verve, to run it.
Mo Ostin (born March 27, 1927) is an American record executive who has worked for several companies, including Verve, Reprise Records, Warner Bros. Records, and DreamWorks.

Getz/Gilberto

He brought bossa nova to America with the release of Jazz Samba by Stan Getz and Charlie Byrd, Getz/Gilberto, and Rain Forest by Walter Wanderley.
It was released in March 1964 on Verve Records.

Bill Evans

Bill Evans TrioEvans, BillEvans
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others. The catalog grew throughout the 1950s and 1960s to include Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young.
In 1963, after having switched from Riverside to the much more widely distributed Verve (for financial reasons related to his drug addiction), he recorded Conversations with Myself, an innovative album which featured overdubbing, layering up to three individual tracks of piano for each song.

Reprise Records

RepriseReprise NashvilleDove/Reprise
Sinatra established Reprise Records and hired Mo Ostin, an executive at Verve, to run it.
Because of dissatisfaction with Capitol Records/Universal, and after trying to buy Norman Granz's Verve Records, the first album Sinatra released on Reprise was Ring-a-Ding-Ding! As CEO of Reprise, Sinatra recruited several artists for the fledgling label, such as fellow Rat Pack members Dean Martin and Sammy Davis, Jr. The original roster from 1961 to 1963 included Bing Crosby, Jo Stafford, Rosemary Clooney, Duke Ellington, Nancy Sinatra, Esquivel and stand-up comedian Redd Foxx.

Jazz Samba

He brought bossa nova to America with the release of Jazz Samba by Stan Getz and Charlie Byrd, Getz/Gilberto, and Rain Forest by Walter Wanderley.
Jazz Samba is a bossa nova album by Stan Getz and Charlie Byrd released by Verve Records in 1962.

Rare Earth (band)

Rare Earth
Aside from jazz, Verve's catalogue included the Righteous Brothers, the Velvet Underground, Frank Zappa & the Mothers of Invention, Rare Earth, and the Blues Project, as well as a series of "Sound Impressions of an American on Tour" records, produced in cooperation with Esquire Magazine.
After recording an unsuccessful debut album, Dream/Answers, on the Verve label in 1968, the group was signed to Motown in 1969.

Charlie Parker

ParkerCharlie "Bird" ParkerBird
The catalog grew throughout the 1950s and 1960s to include Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young.
He re-recorded the tune in 1951 for Verve.

The Velvet Underground & Nico

The Velvet Underground and Nicodebut albumVelvet Underground and Nico
Their debut album, The Velvet Underground & Nico, is hailed as one of the greatest records of all time while their second album, White Light/White Heat, has a major cult following for its bold, noisy sound and poetically provocative lyricism.
The Velvet Underground & Nico is the debut album by American rock band the Velvet Underground, released in March 1967 by Verve Records.

Claus Ogerman

Klaus OgermannClaus OgermannClaus Ogerman Orchestra
Verve's arrangers included Claus Ogerman and Oliver Nelson.
In 1959, he moved to the United States and joined the producer Creed Taylor at Verve Records, working on recordings with Antonio Carlos Jobim, Bill Evans, Wes Montgomery, Kai Winding and Cal Tjader - among countless others.

Walter Wanderley

Walter Wanderley Trio
He brought bossa nova to America with the release of Jazz Samba by Stan Getz and Charlie Byrd, Getz/Gilberto, and Rain Forest by Walter Wanderley.
He recorded six albums on the Verve label between 1966 and 1968.

Impulse! Records

Impulse!ImpulseImpulse Records
This company is also home to historic imprints including Verve Forecast, Impulse and Decca Records.
in the summer of 1961 after being approached by MGM to become the head of Verve Records.

Stan Getz

GetzGetz, StanStan Getz Quartet
Verve Records, also known as The Verve Music Group, founded in 1956 by Norman Granz, is home to the world's largest jazz catalogue and includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans and Billie Holiday, among others. He brought bossa nova to America with the release of Jazz Samba by Stan Getz and Charlie Byrd, Getz/Gilberto, and Rain Forest by Walter Wanderley. The catalog grew throughout the 1950s and 1960s to include Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young.
While still working with the Gilbertos, he recorded the jazz album Nobody Else but Me (1964), with a new quartet including vibraphonist Gary Burton, but Verve Records, wishing to continue building the Getz brand with bossa nova, refused to release it.

White Light/White Heat

White Light White Heat
Their debut album, The Velvet Underground & Nico, is hailed as one of the greatest records of all time while their second album, White Light/White Heat, has a major cult following for its bold, noisy sound and poetically provocative lyricism.
White Light/White Heat is the second studio album by American rock band the Velvet Underground, released in 1968 by record label Verve.

Frank Sinatra

SinatraFrankFrankie
By 1960, Milton Rudin, Granz attorney, represented Frank Sinatra and knew that Sinatra wanted his own label.
His first attempt at owning his own label was with his pursuit of buying declining jazz label, Verve Records, which ended once an initial agreement with Verve founder, Norman Granz, "failed to materialize."

Oscar Peterson

Oscar Peterson TrioThe Oscar Peterson TrioAdvanced School of Contemporary Music
The catalog grew throughout the 1950s and 1960s to include Charlie Parker, Bill Evans, Stan Getz, Billie Holiday, Oscar Peterson, Ben Webster, and Lester Young.
In 2003, Peterson recorded the DVD A Night in Vienna for Verve with Niels-Henning Ørsted Pedersen, Ulf Wakenius, and Martin Drew.