WWE brand extension

brandbrandsbrand extensionbrand splitdraftedstoryline expansionjoint-promotionWWE Draftstoryline division2007 Supplemental Draft
The brand extension (also referred to as the brand split) is the separation of WWE's talent roster (and, at various times, creative staff) into distinct divisions, or "brands".wikipedia
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WWE

World Wrestling FederationWorld Wrestling EntertainmentWWF
The brand extension (also referred to as the brand split) is the separation of WWE's talent roster (and, at various times, creative staff) into distinct divisions, or "brands".
As of 2019, it is the largest wrestling promotion in the world, holding over 500 events a year, with the roster divided up into various globally traveling brands, and is available to about 36 million viewers in more than 150 countries.

WWE Raw

RawMonday Night RawRaw is War
In March 2002, the World Wrestling Federation (WWF, now WWE) began promoting its core business of professional wrestling through two distinct brands, named after their two major television shows Raw and SmackDown!.
The show's name is also used to refer to the Raw brand, to which WWE employees are assigned to work and perform.

WWE SmackDown

SmackDownSmackDown!SmackDown Live
In March 2002, the World Wrestling Federation (WWF, now WWE) began promoting its core business of professional wrestling through two distinct brands, named after their two major television shows Raw and SmackDown!.
The show's name also refers to the SmackDown brand, to which WWE employees are assigned to work and perform.

ECW (WWE brand)

ECWECW brandWWE's revived ECW brand
From 2006 to 2010, a third brand existed for their television show ECW, which was a revived version of the former promotion.
ECW was a brand of the U.S. based professional wrestling promotion World Wrestling Entertainment.

Raw (WWE brand)

RawRaw brandTeam Raw
The first brand extension ended on August 29, 2011, after which the Raw and SmackDown brands were dissolved.
Raw is a brand of the U.S. based professional wrestling promotion WWE.

WWE ECW

ECWECW on Sci FiECW on Syfy
From 2006 to 2010, a third brand existed for their television show ECW, which was a revived version of the former promotion.
The show's name also referred to the ECW brand, in which WWE employees were assigned to work and perform, complementary to WWE's other brands, Raw and SmackDown.

SmackDown (WWE brand)

SmackDownSmackDown!SmackDown brand
The first brand extension ended on August 29, 2011, after which the Raw and SmackDown brands were dissolved.
SmackDown is a brand of the U.S. based professional wrestling promotion WWE.

NXT (WWE brand)

NXTNXT WrestlingNXT brand
In addition to Raw and SmackDown, during the second split WWE has operated three other brands: NXT (formally a developmental territory, but now promoted as WWE's third global brand); NXT UK, a United Kingdom-based brand; and 205 Live, a cruiserweight-exclusive brand.
WWE NXT, often referred to simply as NXT, is a brand of the U.S. based professional wrestling promotion WWE.

Extreme Championship Wrestling

ECWEastern Championship WrestlingTri-State Wrestling Alliance
From 2006 to 2010, a third brand existed for their television show ECW, which was a revived version of the former promotion.
After purchasing the assets of ECW, WWE relaunched the Extreme Championship Wrestling franchise as a third brand with their existing Raw and SmackDown brands.

NXT UK (WWE brand)

NXT UKUnited KingdomUnited Kingdom division
In addition to Raw and SmackDown, during the second split WWE has operated three other brands: NXT (formally a developmental territory, but now promoted as WWE's third global brand); NXT UK, a United Kingdom-based brand; and 205 Live, a cruiserweight-exclusive brand.
NXT UK is the United Kingdom-based brand of the United States-based professional wrestling promotion WWE.

205 Live (WWE brand)

205 Livecruiserweight divisionbrand
In addition to Raw and SmackDown, during the second split WWE has operated three other brands: NXT (formally a developmental territory, but now promoted as WWE's third global brand); NXT UK, a United Kingdom-based brand; and 205 Live, a cruiserweight-exclusive brand.
205 Live (pronounced as "two-o-five live") is a brand of the U.S. based professional wrestling promotion WWE.

WWE Draft

drafteddraftdraft lottery
Wrestlers are allocated to a brand via the annual draft.
In 2002, the then-World Wrestling Federation (WWF, now WWE) introduced the brand split, dividing its roster among two brands, Raw and SmackDown, represented by the shows of the same name.

WWE Championship

WWF ChampionshipWWF World Heavyweight ChampionshipWWE Champion
Only the Undisputed WWF Champion and the WWF Women's Champion were exempt and could appear on both shows.
The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, currently defended on their Raw brand.

Daniel Bryan

Bryan DanielsonAmerican DragonThe American Dragon
On the July 18 episode of Raw, Stephanie McMahon chose Mick Foley as the Raw General Manager, and Shane McMahon chose Daniel Bryan as the SmackDown General Manager.
Bryan Lloyd Danielson (born May 22, 1981) is an American professional wrestler currently signed to WWE, where he performs on the SmackDown brand under the ring name Daniel Bryan.

Seth Rollins

Tyler BlackColby LopezZahra Schreiber
Seth Rollins was picked first by Raw, with WWE Champion Dean Ambrose being SmackDown's first pick.
Colby Lopez (born May 28, 1986) is an American professional wrestler currently signed to WWE, where he performs on the Raw brand under the ring name Seth Rollins.

WWE NXT

NXTNXT Redemptionthird season
It was replaced the following week with WWE NXT.
NXT initially debuted in 2010 as a seasonal show which was presented as a hybrid between WWE's scripted live event shows and reality television, in which talent from WWE's developmental territory Florida Championship Wrestling (FCW) participated in a competition to become WWE's next "breakout star", with the help of mentors from WWE's Raw and SmackDown brands.

List of WWE pay-per-view and WWE Network events

eventList of WWE pay-per-view eventspay-per-view
Interbrand competition was initially kept to a minimum, with wrestlers from all brands competing together only at pay-per-view events.
Following WWE's original brand extension in 2002, the company promoted two touring rosters representing its Raw and SmackDown television programs.

Survivor Series

WWE Survivor SeriesSurvivor Series elimination match5-on-5 traditional Survivor Series elimination tag team matches
However, from 2003 to 2007, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views (WrestleMania, SummerSlam, Survivor Series, and Royal Rumble) as the only interbrand shows.
With the return of the brand split in 2016, the yearly event has focused on direct competition between the brands.

ECW One Night Stand (2006)

One Night StandECW One Night Stand2006
Soon afterwards, the company promoted two ECW reunion shows for ECW alumni entitled, ECW One Night Stand in 2005 and in 2006.
The news that WWE was planning to bring back ECW was leaked in the middle of April as Vince McMahon decided to revive ECW as a full-time brand.

Randy Orton

OrtonRandal Keith OrtonRandy
Interbrand competition returned with the reestablishment of the brand extension in 2016; the first interbrand match that occurred after the brand extension went into full effect was at SummerSlam on August 21, 2016 where Raw's Brock Lesnar defeated SmackDown's Randy Orton.
He is currently signed to WWE, where he performs on the Raw brand.

SummerSlam (2016)

SummerSlamSummerSlam 20162016
Interbrand competition returned with the reestablishment of the brand extension in 2016; the first interbrand match that occurred after the brand extension went into full effect was at SummerSlam on August 21, 2016 where Raw's Brock Lesnar defeated SmackDown's Randy Orton.
It was the twenty-ninth event under the SummerSlam chronology, the second consecutive SummerSlam at this particular venue, and the first event under the reintroduction of the WWE brand extension.

WWE Women's Championship (1956–2010)

WWE Women's ChampionshipWWF Women's ChampionshipWWF Women's Champion
Only the Undisputed WWF Champion and the WWF Women's Champion were exempt and could appear on both shows.
With the WWE Brand Extension in March 2002, the Women's Championship at first was still defended on both the Raw and SmackDown brands, while most titles were exclusive to one brand.

Survivor Series (2016)

Survivor Series20162016 Survivor Series
The next large interbrand matches occurred at Survivor Series on November 20, 2016, featuring traditional Survivor Series elimination tag team matches between Raw and SmackDown, and beginning the following year, the event became about brand supremacy; in addition to the traditional Survivor Series matches, each champion of the Raw brand faces their counterpart of the SmackDown brand in non-title matches (e.g., the Universal Champion against the WWE Champion).
Survivor Series (2016) was a professional wrestling pay-per-view (PPV) event and WWE Network event produced by WWE for the Raw and SmackDown brands.

WrestleMania

pay-per-view eventWWE WrestleManiadevelopment of WrestleMania
However, from 2003 to 2007, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views (WrestleMania, SummerSlam, Survivor Series, and Royal Rumble) as the only interbrand shows.
At WrestleMania XXV the first three-man inter-brand commentary team since the WWE Brand Extension was used, and consisted of Jim Ross, Jerry "The King" Lawler, and Michael Cole.

2019 WWE Draft

2019 draftdrafted2019
With a second draft of 2019 occurring in October, the Wild Card Rule was abolished.
The 2019 WWE Draft was the fourteenth WWE Draft produced by the American professional wrestling promotion WWE between their Raw and SmackDown brands.