XHITZ-FM

The station is one of three Mexican outlets programmed by Local Media San Diego LLC, along with XHITZ-FM and XHRM-FM, in which an affiliated company owns a 49 percent non-voting stake; LMSD also owns KFBG.

The station, now operated directly by the concessionaire, then changed to "Power 92-5", playing soft rock and dance music (in essence, a Rhythmic Top 40) and whose flip predated another station that would later flip to the same format in April 1990, XHITZ, which would become XHRM's sister station more than a decade later.

XHITZ-FM

The station would also air attack liners against rivals XHITZ-FM, KFMB-FM, and KKLQ; the latter two have since changed formats.

On October 6, 2015, Midwest Television announced that it had entered into a joint operating agreement with Local Media San Diego LLC, which operates three stations licensed to Tijuana but broadcasting in English for the San Diego media market: XETRA-FM (91.1 FM), XHITZ-FM (90.3 FM), and XHRM-FM (92.5 FM).

However, in April 1990, XHITZ-FM flipped from classic rock to a dance-leaning CHR format as "Jammin' Z90", which took away much of Q106's audience.

On October 6, 2015, Midwest Television entered into a joint operating agreement with Local Media San Diego LLC, which operated three Tijuana-licensed stations–XHRM-FM (92.5 FM), XETRA-FM (91.1 FM), and XHITZ-FM (90.3 FM) — forming an entity known as "SDLocal" to market all five stations together.

Market competitors included XHITZ-FM (licensed to Mexico) and KHTS-FM (licensed to the United States).

On radio, relaying programming across the border is even more common, with stations like XHITZ-FM 90.3 and XHMORE-FM 98.9 being programmed by U.S. broadcast groups, while being owned by Mexican companies (as required under Mexican law) and operating under Mexican broadcast law.

Time Sales, which also held the operating rights to XHIS-FM 90.3, ran the two stations as a cluster: XHIS "HIS Radio" and XHERS "HERS Radio".